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Schauer Thoughts

Let’s Breakdown the Matt Rife, E.L.F. Cosmetics “Rage Bait” CamPAIN

Schauer Thoughts

Sarah Schauer & Studio71

Comedy, Education

4.8669 Ratings

🗓️ 3 September 2025

⏱️ 63 minutes

🧾️ Download transcript

Summary

This week we’re getting into the psychology, strategy, and *alleged* manipulation tactics of E.L.F. Cosmetic’s latest beauty campaign featuring *womp womp* Matt Rife. Come bare faced or use a good setting spray because the communal Schauer is hot this week and methods to conceal will be tested and removed.  My Substack:  https://substack.com/@sarahschauer?utm_source=user-menu Resources:Flow - Mihaly Csikszemtmihalyi  The Science of Revenge - James Kimmel, Jr. JD How Emotions Are Made - Lisa Feldman Barrett Between Us: How Cultures Create Emotions - Batja Mesquita Lying: Moral Choice in Public and Private Life - Sissela Bok Bargaining for Advantage: Negotiation Strategies for Reasonable People - G. Richard Shell Why It’s So Hard to Ask for Help https://www.psychologytoday.com/us/blog/passion/202308/why-its-so-hard-to-ask-for-help Exclusive: The Story Behind ELF’s Controversial Matt Rife Campaign  https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/ Paltering https://en.wikipedia.org/wiki/Paltering Evidence of paltering https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/ Who does nostalgia speak to? https://www.kantar.com/inspiration/advertising-media/take-me-back-the-power-of-nostalgia-in-advertising Elf Cosmetics Puts Beauty Prices on Trial After Raising Its Own https://www.adweek.com/brand-marketing/elf-cosmetics-puts-beauty-prices-on-trial-after-raising-its-own/ ELF Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-%241-Billion-Deal Jester’s Privilege  https://ludwig.guru/blog/the-jesters-privilege-or-the-power-of-being-unheard/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hi guys, welcome back. This is Sarah Shower with Shower Thoughts, and this is a podcast for

0:12.8

left and right brainers, middle brainers, anyone with a brain stem, anyone with a lot of nerve.

0:16.9

Today we're going to be talking about the Matt Rife Elf Cosmetics rage bait incident.

0:22.8

And it's like, Sarah, you're taking the rage bait. But the thing is, the nuances, I have worked in

0:28.4

advertising as a copywriter. And I work for some pretty major brands. And I've also done

0:33.8

separately at a different company, social media marketing and like account management

0:37.6

and all this stuff. And I've also obviously been an influencer, so I understand the influencer

0:42.0

side. And then another part is I study emotions. So elf cause, and then the thing is that I'm also

0:47.5

a comedian. So I, if I did not speak about the Matt Rife, Elf Cosmetics, rage bait that would be completely going

0:56.3

against like literally every category of interest I have. Also, I, just to get things warmed up,

1:02.6

before we get angry, I did accidentally glue, I think I put glue like straight on my eye,

1:08.1

so like my right eye is watering. Anyone watching on YouTube and you're like, she winking at us? Like am I supposed to understand like is there like some

1:14.4

under, you know, different message that I'm supposed to be reading into? No, I just glued part

1:18.7

of my eye shut. But before we get into Matt Rife and we get all pissed off, I did want

1:24.7

to talk about like what's happening this week. Well, there's so much going on.

1:28.8

I ever like have, um, you ever have a friend who's like afraid to ask for help?

1:34.5

And then you're like, why would you be afraid to ask for help?

1:37.8

And then you're like, realistically, I'm afraid to ask for help.

1:40.3

The thing is, is, um, when you're raised, like completely deprived of love, it makes sense

1:47.5

why you'd be, why you'd be afraid to ask for help. Because the thing is, is love is just like a

1:52.1

conscious, active, attending to yours or someone else's needs in a way that helps or heals

1:59.7

them, right? So helping is an essential

...

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