4.6 • 1.9K Ratings
🗓️ 10 July 2025
⏱️ 13 minutes
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In this “Lessons” episode, Jim Kwik, renowned memory and learning coach, introduces the C.O.D.E. method—Cheetah, Owl, Dolphin, Elephant—as a revolutionary way to unlock your brain’s true potential through personalized cognitive profiling. Learn how each brain animal represents a distinct thinking style and how understanding yours can drastically improve how you learn, lead, communicate, and make decisions. Kwik explains how this framework, paired with his updated “Limitless” strategies, helps optimize brain performance for today’s fast-changing world. By using your brain type as a guide, you can tailor your habits and interactions to get better results in work, relationships, and personal growth.
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0:00.0 | HubSpot is a success story partner. Now, if you're an entrepreneur, listen up because HubSpot |
0:06.1 | makes impossible growth, impossibly easy for their customers. If you are building a business, |
0:12.1 | you need to get HubSpot. Why? Here's the perfect example. Morehouse College needed to reach |
0:17.0 | new students with fresh engaging content, a problem that every single business in the world |
0:21.6 | has. But with a 900 page website, even the tiniest update took 30 minutes to publish. Now, Breeze, |
0:30.0 | which is HubSpot's collection of AI tools, helped them write and optimize their content |
0:35.1 | in a fraction of the time. And the results, 30% more page |
0:39.1 | views and visitors now spend 27% more time on their site. If you are ready for impossible growth like |
0:46.1 | this, visit HubSpot.com. In this lesson's episode, learn how to unlock your brain's full potential |
0:52.1 | using the code method. Learn how cheetahs, owls, dolphins, and elephants represent distinct cognitive styles that drive learning, leadership, and decision making. |
1:00.3 | Learn why personalized brain performance is the next frontier beyond personality tests, |
1:04.9 | and learn how to use your brain animal type to improve memory, communication, and results in work and life. |
1:23.1 | I do want to, the other acronym, and by the way, acronyms are very useful. |
1:28.3 | So don't ever apologize for dropping endless acronyms because it does help people remember but the acronym that i i think will be useful um is code so i want to understand that acronym and what it means |
1:34.2 | this is yeah yeah this is a big one okay so we recently updated limitless um and because limitless |
1:42.6 | the first version came out in march apr 2020, right at the start of the |
1:46.2 | pandemic. |
1:47.2 | And, you know, it was interesting time for me to launch a book, right? |
1:52.2 | I had 34 speaking engagements. |
1:54.6 | Every single one of them was canceled. |
1:56.8 | And I had in-person podcasts to do every single one canceled, national media canceled, |
2:01.3 | book tour canceled. |
... |
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