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Success Story with Scott D. Clary

Lessons - Why the Best Products Are Built on Empathy Not Data | Mauro Porcini - First CDO of PepsiCo, 3M & Samsung

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6326 Ratings

🗓️ 2 March 2026

⏱️ 19 minutes

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   In this "Lessons" episode, Mauro Porcini, the first Chief Design Officer of PepsiCo and former design leader at 3M and Samsung, explains why the most successful innovations begin with people, not products. He shares how design thinking focuses on understanding human needs, frustrations, and aspirations to create solutions that deliver real value in people’s lives. Mauro also breaks down the three pillars of innovation—desirability, feasibility, and viability—and why balancing human insight, technology, and business strategy is essential for meaningful innovation. Along the way, he reflects on the power of curiosity, optimism, and kindness in building creative cultures that drive long-term impact. ➡️ Show Links https://successstorypodcast.com   YouTube: https://youtu.be/Pn4iNUeLLSM  Apple: https://podcasts.apple.com/us/podcast/mauro-porcini-svp-chief-design-officer-at-pepsico-the/id1484783544  Spotify: https://open.spotify.com/episode/1OHeiT7v9yn65f8XCLNu52  ➡️ Watch the Podcast on YouTube https://www.youtube.com/c/scottdclary

Transcript

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0:00.0

HubSpot is a success story partner.

0:01.7

Now, think about listening to this podcast right now.

0:04.1

You are probably multitasking.

0:05.5

You are probably catching maybe 70 to 80% of what I'm saying.

0:08.9

Now, flip that and imagine catching only 20%.

0:12.0

It's not a good use of your time.

0:14.3

That'd be insane, right?

0:15.3

But this is the reality for most businesses.

0:17.9

Most businesses only use 20% of their data. That's like reading a book with 80%

0:23.7

of the pages torn out. You are making decisions with a fraction of the picture. All the important

0:29.3

details that get buried in the call logs and the emails and the transcripts and the chat messages

0:33.7

and it's just floating around doing nothing for you unless you use HubSpot.

0:38.3

Their customer platform brings all that unstructured data together and turns it into insights

0:43.1

that actually help you grow your business because when you know more, you grow more.

0:47.6

And when you're running a business on 100% of your data instead of 20, the decisions get

0:52.9

a lot easier.

0:55.8

Visit HubSpot.com to get the full picture today. In this lesson's episode, explore why innovation works best when it begins with people

1:01.5

rather than products. Discover how design thinking uncovers real human needs and turns them

1:06.1

into meaningful solutions, understand how balancing desirability, feasibility, and business

1:10.5

viability drive successful innovation, and learn why desirability, feasibility, and business viability drive

1:11.4

successful innovation and learn why curiosity, optimism, and kindness can unlock creativity and

1:17.0

long-term impact.

...

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