Lessons - Why Everyone Should Have a Podcast | Lindsay Tjepkema - Founder and CEO of Casted

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6 • 326 Ratings

🗓️ 12 September 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, we explore the innovative journey of Lindsay Tjepkema, Founder and CEO of Casted. Lindsay shares her experiences in revolutionizing B2B marketing through podcasting, the power of authentic storytelling, and how to use podcast content to drive deeper engagement. Learn how brands can create more meaningful connections with their audience by shifting from traditional marketing tactics to a content-led approach. Authenticity in Storytelling: Lindsay highlights the importance of genuine, compelling stories in B2B marketing. Learn why staying true to your brand’s voice and delivering valuable content resonates more with your audience, building trust and loyalty over time. Measuring Success Beyond Downloads: Learn how brands can redefine podcast success by focusing on relationship-building and content distribution. Lindsay shares insights on leveraging podcast episodes across multiple channels to maximize value and impact, going beyond traditional download numbers. Content as a Relationship Builder: Lindsay emphasizes the role of podcasting as a tool for building lasting relationships, not just content creation. Discover how brands can repurpose podcast content to fuel broader marketing strategies and drive ongoing engagement with their audience. ➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/5igYy5TPr2Y Apple: https://podcasts.apple.com/us/podcast/lindsay-tjepkema-founder-ceo-of-casted-harnessing/id1484783544?i=1000522434795 Spotify: https://open.spotify.com/episode/4mZ12U5DuGSei7Qybj9VKQ?si=69f20e3fd77240d4 ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

Transcript

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0:00.0	I want to thank the sponsor of today's episode Net Suite.
0:02.6	Now let's do some quick math.
0:04.0	The less your business spends on operations on multiple systems,
0:07.3	on delivering your product or service,
0:09.6	the more margin you have and the more money you keep but with higher expenses on materials
0:14.5	employees distribution and borrowing everything costs more so to reduce
0:18.4	costs and headaches smart businesses are graduating to NetSuite by
0:22.4	Oracle NetSuite is the number one
0:24.2	Cloud Financial System, bringing accounting, financial management, inventory, HR into one
0:28.2	platform and one source of truth. With NetSuite you reduce IT cost. You cut the cost of maintaining of to one platform slashing manual tasks and errors and over 37,000 companies have already made
0:46.4	the move.
0:47.4	So do the math.
0:48.4	See how you'll profit with Net Suite.
0:51.1	And back by popular demand, Net Suite has extended its one-of-a-kind
0:55.0	flexible financing program for a few more weeks head to NetSuite.
0:59.0	com slash Scott Clary. That's NetSuite.com slash Scott Clary, that's Net Suite.com. dot com slash Scott Clary.
1:04.2	Net suite.com slash Scott Clary.
1:07.0	I want to take a second and thank the sponsor of today's episode,
1:10.0	LinkedIn.
1:10.7	Now, let me share a quick story. When I was looking to hire for my team I needed
1:15.4	someone who not only had the skills but also fit our company culture. I turned to
1:20.1	LinkedIn jobs and it made the process seamless. The quality of candidates I found
	...

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