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Success Story with Scott D. Clary

Lessons - When Survival Creates Success | Ariana Pareja - 3x Serial Entrepreneur

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6326 Ratings

🗓️ 2 February 2026

⏱️ 15 minutes

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   In this "Lessons" episode, Ariana Pareja, a three-time serial entrepreneur, shares hard-earned insights from building, scaling, and exiting multiple companies while navigating the realities of funding, ownership, and control. She breaks down how to evaluate the real reasons behind selling a business, prepare strategically for an exit, and choose the right path between bootstrapping and raising capital. Ariana also unpacks the hidden tradeoffs of venture capital, revealing how funding decisions shape long-term freedom, fulfillment, and entrepreneurial success. ➡️ Show Links https://successstorypodcast.com   YouTube: https://youtu.be/gV6ZGsiSxtc  Apple: https://podcasts.apple.com/us/podcast/ariana-pareja-president-co-founder-at-pareja-family/id1484783544  Spotify: https://open.spotify.com/episode/69bCNkSN2Oaxz60Ms1eyri  ➡️ Watch the Podcast on YouTube https://www.youtube.com/c/scottdclary

Transcript

Click on a timestamp to play from that location

0:00.0

In this lesson's episode, explore the mindset behind building, scaling, and exiting a business

0:05.1

without sacrificing control or fulfillment.

0:07.9

Discover how to evaluate the real reasons for selling,

0:10.5

understand how funding choices shape ownership and exit outcomes,

0:13.5

and uncover the hidden tradeoffs of venture capital that redefine entrepreneurial freedom.

0:29.7

Like the last thing that you sort of spoke about is exiting your last business.

0:32.7

And I think that's a, and we can talk about all like the growth and all the different things that you sort of teach over to people now.

0:34.5

But, I mean, that was the most relevant point in your life that you've

0:37.6

dealt with more or less recently. So let's talk about your own personal journey in like growing,

0:44.7

scaling, exiting a business. What are just some thoughts on how to prep your business for

0:49.6

an exit? What are the things you should think about when you're exiting? Are you even happy with how you've gone through your various exits?

0:55.7

Are the things that you would do differently if you had the chance with any of the business you've sold?

1:00.2

Yeah, I think when it comes to selling your business, you really have to ask yourself three major questions.

1:06.2

And the first one is, why?

1:09.7

Why are you really selling your company? Is it because you're burnt your company is it because you're burnt

1:12.9

out is it because you're bleeding money is it because your co-founders pushing you

1:17.0

out is it because your investor wants you out is it because your biggest

1:22.9

customer is basically saying I'm tired of paying this invoice every month.

1:28.1

You're too expensive.

1:30.0

I just want to buy you and just own your tech.

1:32.4

So figure out the why.

1:35.7

I know you've interviewed a lot of entrepreneurs.

...

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