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while supplies last. So I think about performance and again like the DNA of the highest achievers in the world or you can talk about marketing

Brand both of those are super interesting topics. What do you think is more relevant to what you're working on right now in terms of like messaging and what you want to teach over?

You know, I'm a public speaker.

I all over the world speaking and that's really my focus today and really my passion. So I love talking about

the DNA of achievers. What are the traits? And let me tend to Scott I, that was my first of five books that I've written.

I was just on a plane one day and back then people don't do it as much now Scott but no 15 years ago people in first

class I finally got to move from coach to first class and you know you ask

somebody what do you do?

Well, people don't even talk to each other now, because they're either watching a movie or only listening to music.

But, you know, people will be engaged and excited to tell you what they did.

And I started thinking, man, all of these people are always so excited to tell me,

but they are seeing basically the same traits. And I thought about myself

and how my small success was and I said,

well, so it starts with passion.

What is that thing that you've identified

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