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The Hardcore Closer Podcast

Lessons of Street Marketing | ReWire 1888

The Hardcore Closer Podcast

Ryan Stewman

Entrepreneurship, Business

4.91.5K Ratings

🗓️ 24 February 2026

⏱️ 4 minutes

🧾️ Download transcript

Summary

In my drug dealing days, I couldn't simply advertise what I was offering publicly, so I had to use guerilla tactics to market.  

 

Building relationships. 

 

Word of mouth. 

 

Friend of a friend.  

 

You know the routine. 

 

But if I wanted to grow any type of business, I had to get good at getting the word out assuming I had no budget and no way of reaching the masses easily. 

 

That's not the case anymore.  

 

If you're running a legit business, pull up a chair and I'm going to give you some transformative skills you can use to deploy one of the best marketing campaigns using digital media and the principles of good old-fashioned street marketing. 

 

About the ReWire Podcast

 

The ReWire Podcast with Ryan Stewman – Dive into powerful insights as Ryan Stewman, the HardCore Closer, breaks down mental barriers and shares actionable steps to rewire your thoughts. Each episode is a fast-paced journey designed to reshape your mindset, align your actions, and guide you toward becoming the best version of yourself. Join in for a daily dose of real talk that empowers you to embrace change and unlock your full potential. 

 

Learn how you can become a member of a powerful community consistently rewiring itself for success at ⁠https://www.jointheapex.com/⁠

 

Rise Above

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the rewire podcast.

0:02.0

I'm your host, Ryan Stumann,

0:03.7

and I'm here to rewire your mind for success.

0:07.3

You were put on this planet for success.

0:09.8

You were created to succeed,

0:11.7

but the force of average is after you every single day,

0:14.8

my brothers and sisters,

0:16.0

and this podcast is the one thing that's designed

0:18.9

to help you fight the force of average and excel in every

0:22.1

area of your life. We're glad that you're here. You know what? I got to admit, hustling dope

0:27.9

made me one hell of a marketer. Oftentimes, I'm asked, hey man, how did you get so good

0:34.1

at sales and marketing, Stuman? And I'm just going to tell you, it's from hustling dope.

0:37.9

I sold my fair share of dope. And here's the thing about selling drugs. You got to be a

0:44.6

creative marketer. Now, we'll get into that in a second. But I want you to be thinking of this as

0:49.3

I'm talking my shit in this episode. Okay. Everything that we've done in the past has a consequence and a direction

0:57.3

of what happens in the future. So the actions we take today, we reap the consequences, good or bad

1:03.3

in the future. And so when I was selling dope, I never figured at some point I would become a

1:08.7

professional marketer. I just wanted to pay my bills.

1:12.1

And I wasn't your normal drug dealer either. You know, I worked a job from 630 to 3.30 in the

1:18.7

morning to 3.30 in the afternoon, wiring houses. And then I went from 4 to 10 p.m. and I worked as

1:24.2

the greeter fellow at a Mexican restaurant. Then I sold drugs in the evening

1:27.5

time. People stopped by my house. And here's the thing about drugs. You got to let people know you have it

...

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