Welcome to Lessons episodes of Success Story, part of the HubSpot Podcast Network.

These Lessons Episodes will be shorter conversations with past guests,

valued members of the Success Story community, and myself. They'll be focused on teaching you

actionable insightful takeaways that you can use to upskill your personal and

professional life. I love the analogy. Let's go into some of the, let's go into some of these

strategies so that people can at least take some really tangible things away. So there's so many

different elements and I always hate asking like

what's what's the most important because they're all obviously very important

that's the concept of the castle it's it's none of them can exist without the other

entities and they're holistically they create this ecosystem that leads to a

strong business and I'll ask actually I'll ask in a second maybe some of the more tactical strategies for pick pick an element

or two but before we do that what are what are really glaring examples of companies that haven't done this properly and what is the pick a

company that has failed what is the thing that they missed the mark on to sort of highlight

the importance. I'm sure you have some thoughts on different companies that have grown too fast,

but like I'm not going to make you talk about the ones you don't

want to talk about but other companies for example yeah what are some of them I'm going to be a little

political and yes no problem. Because, you know, the two most important things, because you brought up, what are the two most important concepts?

I talked about eight elements, but what are the two most important? I think that you must have,

actually there are three very important things. I'll mention the three most important. The three most important is when you build a strategy you have to

think it through very carefully. Okay there are three elements of a strategy that if you get

wrong you're invariably going to

fill. So the three elements of the strategy are how big is your opportunity

...