Lessons Learned From A Decade Of Self-Publishing And Marketing Children’s Books With Karen Inglis

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 9 August 2021

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Taking the long-term view plus taking advantage of new marketing tactics can help you sell more books, as Karen Inglis talks about in this interview. In the intro, Pearson launches a subscription app [The Bookseller]; A+ content could help you sell more books [The Hotsheet]; Takeaways from Podcast Movement 2021 around the audio eco-system and […]

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Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:09.0	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.3	You can find the episode show notes, your free author blueprint and lots more information at
0:23.0	TheCreativepen.com. And that's Penn with a double N. And here's the show.
0:30.4	Hello, creatives. I'm Joanna Penn. And this is episode number 567 of the podcast. And it is Friday Friday the 6th of August 2021 as I record this.
0:41.7	In today's show, I'm talking to Karen Inglis about lessons learned from a decade of self-publishing
0:47.5	and marketing children's books and her extraordinary success with ads, as well as foreign rights
0:54.0	licensing. So many people say,
0:56.0	oh, you can't sell many children's books, but Karen's just done incredibly well. And many of her
1:01.0	tips are valuable, whatever genre you write. So that is coming up in the interview section.
1:08.7	In publishing and book marketing news, in the continued expansion of the subscription model, Pearson
1:16.2	launches a subscription app. And this is no doubt the first of many big publishers launching these types of
1:24.1	apps. More than 1,500 e-books will be available on Pearson's new Netflix-style student
1:30.9	subscription app Pearson Plus, which will also feature note-taking and audio books. There you go.
1:38.4	So total bundling. And to be honest, you know, when I think about what I would want as a student, that is probably
1:45.6	exactly what I would want. There was so many times when, back in the day, when, you know,
1:51.2	you would have to buy this, all these textbooks and maybe you'd only use a chapter out of this
1:55.4	one and chapter out of that one. So, yeah, it's the academic publisher revealed its new product last week,
2:02.1	launching exclusively in the US, priced $9.99 a month, oh, $9.99 a month for a single e-book. Why would
2:10.9	you do that? And $14.99 a month for multi-access use. So clearly most people will go for that multi-access and students will
2:19.8	need to sign on for an initial period of four months. So I think that is a, that will work very
2:24.8	well for them. I'm pretty sure that will work really well. And that I think is also the way it's
	...

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