Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello, creatives.

I'm Joanna Penn.

And this is episode number 566 of the podcast.

And it is Wednesday the 4th of August 2021,

as I record this in-between episode. In today's show, I'm talking about bringing old world publishing

skills to new world creators with John Bond from White Fox, a fantastic author services company

offering premium publishing services from editing

to book production and marketing. They mainly work across the UK and the US right now, but also

expanding into Europe and other territories. So I wanted to bring John on the show and I know many

be like, why? Because I self-publish my books, yes. But many authors

want help with publishing and are happy to invest in working with a partner. And they also want

to retain the rights and creative control. And it's very important to look at contracts.

There are a lot of terrible author service companies out there,

and it's important to understand that there are good ones and not so good ones. Now, I've known John

for almost a decade and have been looking at White Fox, have done, and I wanted to bring him on the

show. We talk about how publishing has changed in the last decade

...