Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 27 March 2023

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My Kickstarter campaign for my travel memoir, Pilgrimage, funded within minutes and raised over £26,000 (over US$31,000) for a niche book in a new market. In this episode, I share my lessons learned and tips for a successful campaign. In the intro, I mention the 6 Figure Author Podcast, The Writers Well Podcast, and Reid […]

The post Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign first appeared on The Creative Penn.

Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:09.0	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.0	You can find the episode show notes, your free author blueprint and lots more information at
0:23.0	TheCreativepen.com. And that's Penn with a double N. And here's the show.
0:31.2	Hello creatives. I'm Joanna Penn. And this is episode number 682 of the podcast and it is Friday the 24th of March
0:40.1	2023 as I record this. In today's show, I'm going through my epic lessons learned from my
0:48.0	Kickstarter campaign and you will also glean some tips for publishing and book marketing
0:52.7	even if you don't plan to do a
0:54.8	Kickstarter. Many of my tips can be applied to other things and the book marketing side in
1:00.5	particular should be useful however you choose to publish. I will go through an overview of the campaign
1:07.2	including rewards, add-ons and the result. Why Kickstarter for this project and why now
1:12.8	for me personally? Then I'll get into my tips for success. Learn about the platform beforehand and the
1:19.1	new ecosystem. Prepare to face your fears. The importance of getting your costs right in terms of
1:25.9	production and international shipping.
1:28.3	Set aside more time than you need and all the things that took more time than I expected.
1:34.4	How did I market the campaign? This is a big section that will hopefully give you tips for marketing your book.
1:41.3	Then, was it worth it and will I do another Kickstarter campaign as well as what
1:46.6	happens to Pilgrimage Now? So that's coming up in the main section. So I would normally do
1:55.8	publishing and book marketing news, but because this is such an epic episode, I'm going to save the
2:00.4	news until next week.
2:02.1	Now, there is a lot going on in the generative AI and copyright space, but I have an interview
2:06.2	next week with Catherine Goldman, who is an intellectual property lawyer, and we have a whole
	...

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