You guys, welcome back to Skin Anarchy. This is a very special episode in our Lessons in Longevity

series. I am so excited to welcome a wonderful guest. She is truly such an accomplished visionary

entrepreneur and leader in the space and has so much experience. And so without further ado,

I would love to introduce you guys to Malice Shaven, who is here to talk to us about Aramore today.

Welcome, Males. I'm so, so honored to host you. Thank you. Shaven, who is here to talk to us about Aramore today. Welcome,

Males, I'm so, so honored to host you. Thank you. Thanks. Nice to be here. Yeah, I'm excited to dive in. I'd love to learn more about you. You didn't want to like botch the intro because you've done so many things and you've accomplished so much. So I want to actually hear it from you and about your journey and tell us about your leadership and all the things you've done and the brands you've

worked with because I want to actually hear it from you and about your journey. And tell us about your leadership

and all the things you've done and the brands you've worked with because there's just so much

and our listeners love learning that kind of stuff. So walk us down memory lane. Sure. Well,

an accidental leader really more than anything, but I actually have been in the personal

care beauty business my entire life. My father worked for Revlon for 30 years. So kind of grew up around cosmetics and skin care and hair care. And so it was very familiar notionally with the whole category. And then got out of school and sort of as expected went to work for

Revlon, stood behind the counter in Macy's Herald Square, which was a hoot back then because

it was wild. Those were the days of the, you know, sort of personal appearances with

Cher and Sophia Loren and Catherine DeNuve and so it was really a crazy time. But that's sort of where I never,

I didn't fall in love with the beauty category and still am not, to be honest with you. I fell in

love with why and how people buy things and why they buy them and how we communicate to people.

And back then, and really, maybe still a little bit. and why they buy them and how we communicate to people.

And back then, and really, maybe still a little bit,

there was a lot of hope and a jar mentality, a lot of shame.

You could look like this famous model if you use this product or whatever.

And so, you know, over time, that was not so appealing to me. And as I was able to advance in my career and got lucky and opportunity presented itself, I ran a Veda for a

bunch of years, worked for the body shop. So I had a lot of experience with what I would say,

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