Guys, welcome back to Make Up Monday. Today's episode is going to be focused on lipsticks because I feel like this is that one category of beauty that so many of us can relate to. I mean, how many of you remember the first time you discovered your mom's lipstick, you know, and you fell in love with the idea of putting it on and playing with it. I just feel like the entire category has been so up and down over the years as a consumer.

I have gone from like hating all the shades and never finding my perfect shade to now having

so many shades. I don't know what to pick from. So it's just really cool to see any innovation

come out in this specific beauty cosmetic category. So without further ado, I want to welcome

back a guest who I hold in such high regard. She has been behind some of the most iconic beauty launches of our time. And, you know, she has seen product development from so many different angles. And so please welcome back. Jamie Holmes, who is here to talk about her own brand today, feel beauty. Welcome, Jamie.

Hi, Iqda. Thanks so much for having me. So, so happy to be here with you. No, I'm so excited because I can't believe we're talking about your brand. And I can't believe that we're introducing it to all of our listeners. And, you know, I've already fallen in love. I think I've told, like, literally, like, more people than I can imagine, you know, already. so I can't wait to like just kind of learn more from you. I mean, we've talked so much about skincare before you and I, you know, on previous episodes. And I think talking about, like, color cosmetics with you is going to be so fun, you know, just to learn that world. But let's get started for all any listeners that don't really they haven't listened to our previous episodes like tell

tell us more about you jamie in your career because you've had such a fantastic career in the beauty

space and you've seen so much and your experience is extraordinary so walk us down memory lane you know

oh thank you so much for that yeah you know i got my start early on in my career actually at

sephora in merchandising 20 years ago.

I had no beauty experience before that.

I wasn't even totally sure that's where I wanted to be in the world.

But when I got my first taste, I was super, super lucky that my manager there saw something in me.

She saw some potential.

And I was in color merchandising then.

And what really made such a lifelong impression on me was being super young, not only in my career, but just in life, sitting in rooms with, you know, the founders and executives from what I always considered to be these rock star

like brands like Urban Decay and Stila, Tart cosmetics even.

And just to be around their presence and hear how they thought about the creation of products,

how they thought about branding was just something that I really loved being a part of

and understanding how I could help support in any way, whether it was through product evolution,

go-to-market strategies, even just placement in store, really meant the world to me just to

be in their presence and bring things to life. And then from the Sephora days,

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