In this lesson's episode, explore why LinkedIn has become one of the most powerful yet overlooked platforms for organic growth and monetization.

Discover how to leverage platform-specific algorithms to maximize reach,

understand how content design and audience behavior drive virality,

and uncover strategic frameworks for turning attention into sustainable business opportunities.

You keep bringing up LinkedIn again and again and again. Out of all the social platforms,

like if you think about the common advice that people give, well, now it's you follow where the company they're trying to promote. So the reels and the shorts and the Snapchat spotlights.

And that's where you focus your energy with short form video clips.

Yeah.

No one really speaks about LinkedIn.

I'm obviously very bullish on LinkedIn.

I mean, that's actually where I'm not, it sounds like as, as granular a marketer as you are, but I still understood that like LinkedIn is a content efficient platform. Yeah. So when you put stuff on there, you get organic reach. I'm a big fan of organic. As somebody who did not have money starting at a podcast, then you have to find a way to tap into an audience. So I get LinkedIn and also our content is very similar. It's

business content. So it hits. But I mean, I never put this much thought into it. So it's like sometimes I mean, just like a good accident. But I mean, you are very purposeful about all the shit you do. Yes, very purposeful. Which is great. And that's probably why you have a five million dollar agency. I don't have one.

That's why.

But how do you, how do you actually, or why is LinkedIn so important in your content

strategy?

Why do you keep bringing it up?

Like what is the thing about LinkedIn that differentiates it and put in layman's terms

over focusing on YouTube or focusing on Instagram or focusing on Twitter or TikTok?

Well, number one, like I mentioned before, the leverage of me being able to say, I'm the number one podcaster on LinkedIn, and I have a business podcast. So all the business brands love to sponsor me. And we didn't talk about it, but I have a podcast network where I grow and monetize shows. And a lot of my deals are 360 deals. So I'm one of the first podcasters that have

monetized LinkedIn lives I sell my podcast as a simulcast across my podcast my YouTube and my

LinkedIn I'm the first one to do that right and so I've been able to like triple my impressions

just because I use LinkedIn Live as another podcast monetization tool, essentially.

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