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Marketing School - Digital Marketing and Online Marketing Tips

Lessons from The Pooter Marketing Funnel

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 September 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel. (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product. (01:01) Why YouTube is such an amazing tool for your marketing funnel. (02:51) How you can use other social media platforms for your marketing funnel. (03:03) Why being consistent on YouTube is key. (04:03) Tips on how to optimize your YouTube marketing funnel.  (04:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, Neil, there's a channel I watch when I get bored, and it's this guy that goes around

0:05.3

Walmart farting. And it's called...

0:08.0

Seriously? Yeah, it's called... This guy is...

0:10.5

His name's Jack Vale, and his product is called the pooter so he walks around

0:14.3

Walmart and it sounds like the best farts in the world it's like he has this little

0:18.1

thing that he presses and literally like sometimes like people will like punch him and

0:22.2

stuff people like hit him with the carts and like people get super set but most of the time people are laughing it's like really funny right this guy's probably been doing it for over 10 years or so and now it's gotten to the point now where his kids have gotten old enough where the kids are like pushing a cart around where there's like a camera, it's a high quality camera and they're just kind of filming the reactions of people right?

0:40.0

And I just find it fascinating because this guy's funnel is literally he just goes around Walmart

0:46.2

farting on people, right?

0:48.3

And then he promotes his product, the pooter.

0:50.7

And he gets millions and millions of views and people recognize him now as like the fart guy right?

0:55.2

That is kind of the power of YouTube and that's what I wanted to talk about here because a week ago I was driving back from my

1:00.4

parents place I was listening to Russell Brunson from Click Funnels talk about

1:04.0

oh this is like the new hack or whatever this is like the ultimate thing now I'm like okay what's the

1:09.0

ultimate thing so I listened to it he's like the ultimate thing is YouTube and I was like wow and like while as in like it is a big thing because the argument that he made is like look on

1:19.4

YouTube you can get millions hundreds of thousands of views millions you don't have to pay for the

1:23.0

traffic and then you'd also get paid for it as well and then you can drive them to your

1:26.8

funnel your email list whatever it is exactly this guy's funnel is very simple

1:30.1

he's just going around farting shows how the product works. He's product demoing the whole time right

1:34.2

It's getting a ton of views and drives it like this ten thirty dollar product or whatever and that's it. It's a very simple funnel and another guy before you react to this is we have a guy speaking at my event starting tomorrow, right?

1:45.0

And this guy, he funnels people in his Airbnb course. His name's Blake.

1:49.0

And he makes a bunch of tick talks, shorts and all that, talks about how Airbnb's work and drives him to a sales call. You have to go to his Instagram, goes to a sales call, and then it creates people that are paying, I don't know how much is of course, maybe's 2,000, 3,000, 5,000, but it works really well for him and he's

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