How To Guarantee Engagement with any Brand with Greg Lansky

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 September 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Find niches with emotional intensity when building your business [02:46] - Here’s why these kinds of niches are valuable for marketing [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention [08:00] - Three ways you can get attention for your brand/product [10:30] - Leveraging intellectual data to connect with your audience Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Hey guys, Eric Sue here.
0:02.6	So the following is a clip from the leveling up founders
0:05.4	and mastermind that happened in Beverly Hills.
0:08.7	And you're gonna hear from some amazing founders,
0:11.4	some amazing marketers and investors.
0:13.6	And this was a private event that happened.
0:15.7	So again, you'll get a preview of it.
0:17.2	If you wanna learn more,
0:18.0	you can go to levelingup.com slash founders.
0:19.8	Once again, levelingup.com slash founders.
0:21.9	And without further ado, enjoy the clip.
0:25.2	So I self-founded and I started the company
0:28.2	with no investors, no ads, no social media following,
0:33.9	and no celebrity endorsement.
0:36.1	And yet, I was profitable in less than a year.
0:39.5	And within 16 months,
0:41.7	we were getting 35 million unique visitors monthly.
0:47.5	So I've built these companies on three rules
0:50.1	I wanna offer you guys today.
0:52.4	Rule number one is find niches with emotional intensity.
1:01.4	Because I had no upfront investors or any of that stuff,
1:06.4	I had to be very strategic and precise
	...

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