Welcome to Lessons episodes of Success Story, part of the HubSpot Podcast Network.

These lessons episodes will be shorter conversations with past guests, valued members of

the Success Story community, and myself. They'll be focused on teaching you

actionable insightful takeaways that you can use to upskill your personal and

professional life. The first time entrepreneur building a a company, the first company to exit is not common for most people.

So the process of building that up, when did you understand how you'd like to carry that company?

You know, what was the milestone or the revenue number where you're like,

hey, this works, we have product market fit, let's continue to grow.

We don't need the playbook for the entire cycle of growth, but what's that

product market fit point when idea is validated and then also after that, walk me

through the exit, the acquisition, and then the pivot into M13.

Sure, I mean I think the one thing that really attracted us to spirits on paper was that

because innovation was so hard.

I won't go into all the reasons it's really hard,

but it's really hard for new incumbents.

It's really hard to get distribution.

There's no pivoting to some other product.

You've got something sitting in a bottle you know I mean and

you're really at the behest large I mean we did spirits which is a little

different in wine a little different than beer so what I'm saying is

pertains mostly a spirit but you can't really sell direct to consumer so I don't really I don't really it's harder to get accurate data especially then of who my consumer was what their purchase occasion was I mean all kinds of things you have to really I would

say in many ways do by hand and so one of the things that attracts us the spirits

...