Success story is a Square partner. Now, your favorite neighborhood spots run on Square.

You know, I was just at Panther Coffee here in Miami last week and beyond the incredible

gratato. What struck me was watching them seamlessly handle the morning rush. The barista mentioned

they've been using Square to manage everything from inventory to building their loyal customer base.

It's so much more than just that little white card

reader that we all recognize. Square knows that local businesses can be big businesses. And as

things get more complex, Square meets you at every opportunity. So whether or not you're expanding

to new locations, building a loyal following, even covering cash flow gaps, Squares powering all the behind-the-scenes stuff that matters.

They knock out today's to-dos and they unlock tomorrow's what-ifs.

If you're ready to see how Square can transform your business,

go to square.com slash go slash success to learn more.

That's square.com slash go slash success. Square. Meet you there.

In this lesson's episode, explore why control and sales is essential to building trust and

closing deals without pressure. Discover how predictable behavior weakens influence and

invites buyer dominance. Understand why traditional discovery calls frustrate prospects and waste opportunities

and uncover strategies to frame conversations that create autonomy while keeping control of the process.

Now, I love the way you switch the mindset when you go into the sales conversation, but

a lot of people I think have an issue trusting, like it's trusting the process, right?

A lot of people have an issue trusting the process.

So I guess do you have advice for someone who's selling who doesn't want to blow the deal?

Like that's the constant thing that's stuck in everyone's head.

And that's why people default to the other way, the traditional way, the not good way of selling.

...