What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal, My Daily Diary, Made Public for the World, in audio and video form where I talk about the most

important moments challenges wins and losses behind the scenes at

Morning Brew as always I am joined by my co-pilot, Mr. Joshua Kaplan. Josh, you ready to hop into it?

Yeah, tell us what's going on. So I'm going to start with a little bit of story time and it's going to be a story about golf, but I promise even if you don't play golf, you will appreciate the story and I promise it will tie back to business.

So yesterday morning, I took a golf lesson. It was 7.30 in the morning like 45

degrees in New Jersey do still on the ground and I had a playing lesson. A playing

lesson in golf means you don't hit with your instructor on the

range like in the practice area they take you on the course and they actually watch

how you approach the game and play holes in real life my instructor's name is Charlie he's been playing the game and play holes in real life. My instructor's name is Charlie. He's been playing the game for

40 years and he is incredible, not because he is the most athletic or the largest golfer, but he plays the game like chess.

He is one of the most incredible mental golfers I've ever met.

He thinks about everything.

He thinks about the way that the grass is touching the ball, the temperature in the air, the way the wind is moving, not just at eye level, but also 100 feet in the air, and what the implications are of a miss it. So where do you want to hit the ball for your next shot

to be in a great position for where you want to hit it,

a shot or two from there.

And so there's one thing when I was taking this lesson with him that has stayed with me and I think is going to continue to stay with me.

And it was his approach to putting for non-Golfer's putting is what I consider the highest finesse, high stakes type of shot in golf.

It's what happens at the end of each hole and it's what makes great players great.

And so Charlie was observing my putting.

He saw me line up to my putt, take my practice swing,

and then take my putt.

And after the putt, which I missed, he goes,

...