What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal. My daily audio diary made public for the world where I talk about the most important moments,

considerations, challenges, wins and losses behind the scenes at Morning Brew.

As always I am joined by my co-pilot Josh Kaplan and today we are talking about trade-offs. Let's do it.

You've been live streaming a lot. You're spending a lot of time making content yourself you had your

CMO series today is it worth it?

Yeah I think I spend more of my time now talking to a computer

camera than actually talking to people in public I I guess this is the beginning of the movement

to the metaverse as Matthew Ball talks about it.

Is it worth it?

So first of all, I think one of the most common topics that I am thinking about on a daily basis and I know Austin my co-founder is doing the same thing is trade-off.

Everything in life every decision has a trade-off also known as an opportunity cost. So the CMO series for those of you that haven't watched it is

basically on a bi-weekly basis I interview some of the smartest marketers in the world

so I interviewed Matt Kobak who ran a social for the New York Stock Exchange, now runs social

and content marketing for Fast.

I've interviewed the CMO of Salesforce, the CMO of Chevrolet, and so we're, I believe, we are 14 interviews into this.

And so basically I just stepped back and I was thinking to myself, is this worth the time?

Because if I actually break it down I'm spending

probably four hours a week on the CMO series and so it just really needs to be worth it and so I've listed down the things that I believe make it worth it. And

Josh, I'm going to have you push back on me and get me thinking hard about the tradeoff.

So I think there's three key things. One is Morning Brew makes money through advertising.

To make money through advertising, we need to convince brands from the Nike's and Starbucks

of the world to the direct-to-consumer startups of the world to the direct to consumer startups of the world

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