LESSONS FOR THE DISNEY BOARD: 1/4: Fearless: Wilma Soss and America's Forgotten Investor Movement by Robert E. Wright (Author), Janice Traflet (Author)
The John Batchelor Show
John Batchelor
4.5 • 2.8K Ratings
🗓️ 7 April 2024
⏱️ 11 minutes
🧾️ Download transcript
Summary
by Robert E. Wright (Author), Janice Traflet (Author)
https://www.amazon.com/Fearless-Americas-Forgotten-Investor-Movement/dp/1958682306
Shareholder activist Wilma Soss rocketed to fame in the 1950s fighting for the rights of the individual investor. But over the years, her legacy was almost forgotten.
Based on archival documents, this is the true story of how a disparate group of activist investors-from a PR star to a Holocaust survivor-found each other and became the advocates Fortune 500 management loved to hate.
Soss and her band of activists, including the incomparable Evelyn Y. Davis, leveraged the media to promote the rights of small shareholders. The idea was simple: buy one share of stock to gain access to shareholder meetings and remind management whom they reallyserve.
These "corporate gadflies" were determined to speak their minds, even if it meant bringing their own megaphones or being dragged out of public meetings. But their message was undeniable, and ultimately changed corporate America for the better. Increased opportunities in the workplace, improved shareholder voting rights and greater corporate transparency were just some of the reforms Wilma Soss and her Federation kicked off in the post-war era.
If you're looking for the intellectual heritage of 2021's WallStreetBetsphenomenon or the reason Fearless Girl stands as a symbol of American optimism today, look no further than the life, times and efforts of the fearless shareholder activist, Wilma Soss.
1956 SUKARNO AT DISNEYLAND
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| 0:00.0 | This is CBS I on the world. Here's John Bachelor. |
| 0:10.0 | It is 1947 Hoboken, New Jersey, the Union Club, the Corner of Broadway and Rector Street, |
| 0:18.8 | a meeting of the U.S. Steel Board with the stockholders represented by very few people scattered across the |
| 0:25.0 | room. |
| 0:26.0 | This is a gritty part of Hoboken, New Jersey I learn in a new book, Fearless, Wilma |
| 0:31.6 | Sauce, and America's Forgotten Investor Movement. |
| 0:35.0 | I welcome Professor Janice Trafflet and her colleague Robert Wright, co-author, |
| 0:42.0 | introduce me into this meeting and what we're going to learn about a young person at the time, |
| 0:48.0 | she's 47 years old, Wilma Sauce, an inspiration to everyone who wants to confront power in the same room. |
| 0:59.4 | Professor, a very good day to you, thank you. Wilma Soss at this point has been to the meeting the year before and did not like how the meeting |
| 1:08.7 | was conducted by Irving Olds, the chairman of U.S. Steel. |
| 1:13.2 | What didn't she like and what does she do that day? |
| 1:15.8 | Good evening to you. |
| 1:16.8 | Well, first of all, thank you so much for having me on and I'm delighted to talk about |
| 1:20.8 | Wilma Sauce. |
| 1:22.1 | Wilma Sauce was an incredibly successful PR, a pioneer, |
| 1:27.8 | and she in 1946, the year before you opened the scene with, had gone to her first shareholder meeting, even though at the time, she, when she went to this meeting, she wasn't sure what she wanted to accomplish from it, but she wanted to go to the meeting and find out more about the company. |
| 1:46.0 | And in 1946, when she went to this first shareholder meeting, |
| 1:49.8 | she felt that small investors got the brush off which irritated her and she was a product of |
| 1:56.2 | Columbia School of Journalism and she wanted to get the story and find out the facts about the company and she was also upset that U.S. Steel had no woman on the board at the time no Fortune 500 company had any woman on any of their boards. |
| 2:11.0 | And she went back the next year and decided to speak up at the meeting. |
| 2:16.8 | And when she spoke up, she said that she had no prior, |
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