Welcome to Lessons episodes of Success Story, part of the HubSpot Podcast Network.

These Lessons Episodes will be shorter conversations with past guests,

valued members of the Success Story community, and myself. They'll be focused on teaching you

actionable insightful takeaways that you can use to upskill your personal and

professional life. If you had an entrepreneur that's looking to take a product to market, what advice or how would you suggest

they start to build a personal brand because we're already going to be on the same page about

you have to have a personal brand to some extent.

I think it's very important as opposed to just building a company brand.

You have a product and you have a CEO or a founder that puts their self out there and they're not just an invisible founder CEO.

I think that it makes a huge difference in a company.

So when you look at how David built his channel, when you look at how you built your channel your

content your Instagram following your Tik-Tock what are the things that hit home

because you've obviously you have like some sort of formula that works I mean you see it you see it with your

friends so somebody's trying to figure this out for the first time how where do they

start I think the number one thing the number one thing is authenticity. I think being authentic, being

yourself and truly like truly taking a step back and asking yourself did I love that do I love what I'm doing in this post video story or whatever the fuck it is

I think that's number one that's key and whether you're goofy or whether you're

super intelligent and upright whatever your brand is is what your brand is and not everyone's going to like it and that's just what it is so I

think that if you're authentic to yourself people will will see that and if you're

bullshitting people will see right through that and that's

when it doesn't work.

When people are like okay, I don't know how I feel about this like even through a screen it's really

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