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And I'm curious as you work with these individuals, I feel like a lot of people get caught up in the rat race, which is something

that you probably were caught up in when you were first starting your career. Like you mentioned, your

first half of your career was numbers and business and revenue and then you started to understand some of the importance of I guess self-awareness

and truly understanding like what you can bring to the world and yourself and what not but how do you break how do you break that cycle of rat race of need to make more money of needing to get the next promotion or needing to get the next round of investment.

How do you break that psychological cycle?

Because that's how we're all wired now and everything just reinforces that.

Yeah, it's really tricky for us humans because you know making money to feed ourselves and to

feed others and to house ourselves and to clothing is a is a biological drive.

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