Leonard Armato: CEO of Management Plus Enterprises | #ThePlaybook 182

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 16 January 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Leonard Armato, CEO of Management Plus Enterprises, shares his thoughts on: 1. [1:53] How to develop a value proposition that will land you clients like Shaq and Ronnie Lott 2. [6:45] What coaching a ten-year-old in basketball taught him about maximizing the potential of others 3. [10:44] How entrepreneurs can set themselves up to be their “best self” each and every day and find the champion within 4. [15:06] Why being dependable will aid you in building trusting relationships with those around you Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have Leonard Armato, CEO of Management Plus Enterprises.
0:05.2	He was Shaq's agent for seven years. In fact, he represented most the big men in the
0:10.3	NBA. But it was the littlest man that he ever coached that changed his life.
0:15.0	Join me for all of this and more on The Playbook.
0:19.0	This is Entrepreneurs The Playbook,
0:21.0	where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs
0:26.6	to talk about their personal and professional playbook to success and what made them champions
0:32.3	on the field and in the boardroom.
0:35.0	I'm your host and CEO of Sports One Marketing, David Melzer.
0:40.0	This is Dave Melter with entrepreneur, The Playbook and finally I have someone who has a similar background to me meaning it is all over the place which means he's truly an entrepreneur.
0:52.0	This Leonard Armato he is the CEO of Manas he's truly an entrepreneur.
0:52.8	This Leonard Armado, he is the CEO of Management Plus,
0:55.9	and that is an aggregate of many different businesses.
0:58.6	So he is a super entrepreneur.
1:00.6	But we're gonna start with our similarity
1:02.3	that Leonard is a famous
1:05.0	sports agent that's where you really had your name out there and you've done so much
1:10.7	more since then and I love the story about, and so many kids on the playbook
1:16.2	tell me, I want to be a sports agent,
1:18.0	what's the best thing to do to be a sports agent?
1:20.4	And when I hear your story, I kind of think think how do you tell kids how this happened
1:25.7	You went to law school, but not really to be a sports agent right right. I went to law school
	...

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