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The Playbook With David Meltzer

Leonard Armato: CEO of Management Plus Enterprises | #ThePlaybook 182

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 16 January 2020

⏱️ 24 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Leonard Armato, CEO of Management Plus Enterprises, shares his thoughts on: 1. [1:53] How to develop a value proposition that will land you clients like Shaq and Ronnie Lott 2. [6:45] What coaching a ten-year-old in basketball taught him about maximizing the potential of others 3. [10:44] How entrepreneurs can set themselves up to be their “best self” each and every day and find the champion within 4. [15:06] Why being dependable will aid you in building trusting relationships with those around you Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the playbook I have Leonard Armato, CEO of Management Plus Enterprises.

0:05.2

He was Shaq's agent for seven years. In fact, he represented most the big men in the

0:10.3

NBA. But it was the littlest man that he ever coached that changed his life.

0:15.0

Join me for all of this and more on The Playbook.

0:19.0

This is Entrepreneurs The Playbook,

0:21.0

where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

0:26.6

to talk about their personal and professional playbook to success and what made them champions

0:32.3

on the field and in the boardroom.

0:35.0

I'm your host and CEO of Sports One Marketing, David Melzer.

0:40.0

This is Dave Melter with entrepreneur, The Playbook and finally I have someone who has a similar background to me meaning it is all over the place which means he's truly an entrepreneur.

0:52.0

This Leonard Armato he is the CEO of Manas he's truly an entrepreneur.

0:52.8

This Leonard Armado, he is the CEO of Management Plus,

0:55.9

and that is an aggregate of many different businesses.

0:58.6

So he is a super entrepreneur.

1:00.6

But we're gonna start with our similarity

1:02.3

that Leonard is a famous

1:05.0

sports agent that's where you really had your name out there and you've done so much

1:10.7

more since then and I love the story about, and so many kids on the playbook

1:16.2

tell me, I want to be a sports agent,

1:18.0

what's the best thing to do to be a sports agent?

1:20.4

And when I hear your story, I kind of think think how do you tell kids how this happened

1:25.7

You went to law school, but not really to be a sports agent right right. I went to law school

...

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