Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 18 June 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lemlist has bootstrapped to $23m in ARR using a combination of Product Virality, Acquisitions, and Courses. Chief Product Officer Kévin Moenne-Loccoz tells us how they stacked growth tactics to avoid raising outside capital while still growing revenue fast. Will they hit $30m by December 2024?

Transcript

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0:00.0	You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:13.5	If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.
0:29.6	It's like a big Excel sheet for all of these podcast interviews. Check it out right now at GitLATCA.com. So we're currently at $23 million in annual recurring revenue with approximately 10,000
0:49.3	free trials per month, a bit over that, with zero dollars in funding, profitable since they won, with five SaaS products
0:56.4	and about 80 employees.
0:58.3	And we do this with the five SaaS products that you can see here, so lemless, lemwarm,
1:03.4	Lemcal, Tapio, and Tweet Hunter.
1:05.7	Two of them were actually purchased, but we'll see a bit of that later on.
1:10.2	And we do this with a strategy called
1:13.6	the all-bound so it's a mix of inbound and outbound and we believe it's one of the best ways for businesses to actually grow their business and eventually turn into big names
1:22.6	So this is why we're creating and obsessing ourselves around how do we help customers
1:29.3	build this all-bound strategy for their business, with a mix of inbound with the establishment
1:35.3	of personal branding on LinkedIn, on Twitter, and then attracting leads with this personal
1:41.0	brand plus authority and credibility to then convert way more people
1:46.1	down the line with outbound with landless and lemur all of this with 50,000 customers worldwide
1:53.5	focusing on SMBs we're not going up markets and we're focusing on bringing as much value as possible as small businesses.
2:03.3	The growth up until today was mainly through PLG, purely, with marketing motions.
2:09.7	And today I'm going to talk you through basically everything that we've done so far to get to this results
2:15.9	and what we're planning on doing next to
2:19.8	scale the business even more.
2:23.4	So we first started with Lemless, which is our car product, with a very simple strategy to
2:28.7	build a memorable product focusing on one specific key differentiator, which integrates really well inside of
	...

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