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SaaS Interviews with CEOs, Startups, Founders

Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 20 June 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

Gilles Domartini bootstrapped Cleeng to $18m in revenues by focusing on 9 tactics many ignore. His 5 part pricing strategy is new. His organizational efficiency is not-common. Customers use his tool to process 48 million transactions per day adding up to $500m in annual gross billings across 35m user accounts. Will he hit $25m revenue before December 2024?

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:29.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitLATCA.com.

0:38.3

To give a bit of context of what we've been trying to achieve, so we started in 2011

0:49.3

as an organization. We've been going fairly slow up until 18, 19, building the product carefully, trying to shape it, you know, to serve the client that we want to serve.

1:02.0

And just cover this in a sec.

1:05.0

And then from 2021 started to accelerate, and now we really see the acceleration, so that's in revenue.

1:16.7

But of course to sustain that acceleration and we are focusing on the enterprise B2B space.

1:20.0

We were more long tail historically, but now we focus more on the enterprise B2B.

1:22.2

We add also to recruit quite some staff.

1:26.8

So that's part of the challenges that we were facing, you know, how to organize this properly, and

1:27.5

to continue to manage the engagement of the team and manage the proper throughput of the organization.

1:34.6

With Kling, we specialized in subscriber retention for video platforms.

1:41.6

We work with the likes of, well, you see some of the clients here. Our largest client is actually the NFL in the US.

1:47.0

So you guys here, I'm sure you know.

1:49.0

Some are in the telco industry.

1:52.0

Some are more like traditional broadcasters.

1:55.0

So we help sell video subscriptions.

1:58.0

We are kind of CRM platform for video subscription, but what we do.

2:01.7

We manage about 35 million accounts, half a billion gross billing. So we became quite

2:07.3

sizable nowadays. And so what are some of these key learnings? And I'm sure you've been

2:14.0

hearing some of these learnings in the past day, in the past few hours.

...

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