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SaaS Interviews with CEOs, Startups, Founders

$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 13 June 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

Rytis Lauris bootstrapped OmniSend to $50,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:30.0

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitLatka.com.

0:38.3

I'm the co-founder and CEO of Omniscent.

0:43.3

Omniscent is a marketing automation platform.

0:46.3

Basically, we help those who sell online to communicate with the existing customer base by sending

0:51.3

emails, text messages, web push notifications.

0:55.0

And you potentially have not heard about us, but I hope I will surprise a bit.

1:00.0

So just trying to understand how this works.

1:03.0

A little bit about ourselves.

1:05.0

So why I believe we have some knowledge and we have some experience and we can share.

1:10.0

So Omniscent is 50 million ARR organization.

1:13.2

We are fully bootstrapped.

1:15.2

We don't like this bootstrapped term.

1:17.3

We prefer call ourselves being customer funded and basically to what Sam was talking about.

1:22.1

So the main focus not on the investor's interest, but the main focus on your customer's interest

1:27.2

and driving value

1:27.9

to your customers is actually what helps us grow, be quite, I mean, very profitable, and still

1:33.7

last year we grew by 44% year over a year. So it's not a hypergrowth anymore, but in the days

1:40.4

when everybody's really struggling, the growth was still quite good, and we are proud

1:45.8

of that. And SEO, SEO is an important part for new revenue driving. And so now it's

1:52.5

quarter of a quarter of rise, but it drives us like 10 to 15% of all new revenue that is coming

...

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