You're about to hear a repurpose segment from The Jasmine Star Show, pulled from an incredible

conversation Jasmine had with entrepreneur and operator extraordinaire, Leila Hermose.

This portion of their discussion delivers some of the most tactical, real talk advice you'll

hear on what it actually takes to grow a business beyond six and seven figures.

If you're a founder wondering why you feel stuck,

how to know what to change in your business, or how to finally step into your role as a CEO,

this conversation will be a game changer. Let's get into it. What I want to do is I really want

to start with the idea of building. So the whole theme of the podcast is going to be building

and we're doing it in three sections. So people who are listening right now, somewhere, they're trying to build to their first six figures and then to seven figures. We're talking about like what are the things that they're going to need to focus on then and then building and leading a team and then building practical habits. So that's what we're going to start off with. And so I want to start by a conversation before we actually get into building what I have seen and please step in and say,

no, this is not what I see. I see business owners getting stuck before they even start the idea of building or scaling. So one of the characteristics that we've seen is like for somebody who's building, and this is what you said, you wrote this on Instagram, that business owners on their way to six figures, the focus should be having to change and iterate quickly. And then the characteristics of a business owner on the way to seven figures is having the fortitude to stay focus and not change things. So can you talk about this? Business owners who's looking to hit six figures, what might keep them stuck in the process of getting to that point? Yeah, it's often just lack of

clarity, right? It's that they don't know what to do. So the biggest problem as somebody that is not six figures yet is just they have no experience and they have no insight and they just really don't know what way is up. Right? It's like, do I go left, right? Up down? Like, I don't know. And so it's often just that they get lost in their own heads, and that's actually what tends to be the issue,

is they tend to ideate. up down, like I don't know. And so it's often just that they get lost in their own heads,

and that's actually what tends to be the issue, is they tend to ideate a lot and then hop from

idea to idea and not stick through with something enough to even get good at it to find out if it

works or not. Right. And that's usually what the biggest, you know, I would say like reason that

people don't get past six figures, at least from what I've seen, right? I don't have any data on this. What I've noticed is that they tend to start something. They're in the uninformed optimism stage. So they're like, this is the best idea ever, the next, you know, tech stars, the next Facebook, whatever it is. And then as soon as they get into it, what they realize, like, anything in life is that then they're in informed pessimism, which is, oh, all this on the other side, which is like with every solution comes a new set of problems. So if you're creating a business that solves a problem, you're also going to come with your solution. Like, you also get the backlash of that, which is like, what are the consequences? The second order consequences of the business you created. And I think that a lot of times when people experience

those second order consequences, then they say, this business isn't right. You know what I mean?

And so more often than not, I think that people, one, don't think through, what are the second order

consequences of my business? Just based on the methodology, the way it's structured, the clientele it serves, just like all those. Let's get me gritty. So I started my career as a photographer. I saw that the large audience of creative entrepreneurs. And so if we were to take a jewelry maker, if you were to take a photographer, and if we were to take a cake baker. Yeah. And they're hitting $45,000. A month? No. Baby girl, we're on a different world. Okay, a year, a year. Remember, we're talking about the business owners getting to their first six figures. And they're at this point to where they can get a few clients and they can get a few cake orders. And it's like just enough and not enough. And so at this point in time, how do they know what they need to iterate? How do they know what they need to do? Like, are they in like the optimism stage and all of a sudden like, I've been doing this two years. I've gone from 37 to 45. Like I don't see me doing anything different. Like how do I get to the 100. Interesting. So you're talking more of like a solo operator model. Yeah. Yeah.

Solo operator model. Oftentimes for a solo operator, it's being able to stick with the idea and also leverage yourself out. So now that you've put that in there contextually, a lot of the times what it is, is like you can't get past a certain amount without leveraging yourself.

You know what I mean?

So, like, if you own a cake shop and you're still baking the cakes all day, I mean, that's like I think lean startup uses that methodology.

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