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KQED's Forum

LEGO Are Bricks That Aren't Just For Kids

KQED's Forum

KQED

News Commentary, News, Politics

4.2 • 727 Ratings

🗓️ 15 December 2022

⏱️ 56 minutes

🧾️ Download transcript

Summary

Are you an AFOL who builds MOCs? If that sentence made sense to you, chances are you are an Adult Fan of LEGO who likes to build My Own Creations. About 80 million children around the world receive a LEGO set each year, but among LEGO fans, adults can be the most passionate. And it is adult consumers who propelled LEGO from near bankruptcy in the early 2000s to become the most profitable toy company in the world. We’ll talk to LEGO experts and artists and hear from you: whether it's car, a rainbow or a 4,103-piece Star Wars Death Star, what’s your best LEGO creation? Guests: Christine "Tacos" Blandino, founder, Powered by Tacos, which offers Lego engineering classes for students K-8 - Blandino was also a contestant on Season 3 of LEGO Masters, a competition show that airs on Fox and Hulu. Nathan Sawaya, artist, Sawaya uses LEGO in his contemporary art pieces, which can be seen in the Art of the Brick exhibit traveling across the country Daryl Austin, freelance journalist, Austin wrote the recent Wall Street Journal article "Companies are Building Camaraderie with Legos" Annemarie Conte, editor of Wirecutter, New York Times Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Support for Forum comes from Rancho La Puerta, a wellness resort on 4,000 acres in the mountains of Baja, California, just 45 minutes from San Diego.

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0:43.8

From KQED.

0:48.9

I'm...

0:48.9

...were...

0:50.3

...were...

0:52.3

...were...

0:53.3

...you know. ...and... From KQED in San Francisco, this is Forum.

1:03.2

I'm Mina Kim.

1:04.4

Lego.

1:05.4

Millions of kids are gifted a set of the interlocking plastic bricks every holiday season.

1:09.8

But it's adults who are keeping the company

...

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