Legendary NFL Owner to Coach — Nobody Cares

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 16 October 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and how AEO and AI agents are redefining SEO careers. This is a practical playbook for agency owners, marketers, and operators who lead through change. Key Takeaways ● Leadership mantra: nobody cares, just execute ● AEO and AI SEO demand rapid adaptation ● A-players + AI outperform average teams Timestamps (00:00) Nobody cares—just do the job (03:40) F1 pit crew systems and team upgrades (08:30) PE time horizons and owner decisions (12:30) AI SDRs vs human SDRs (13:40) AEO and AI SEO evolution 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

Transcript

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0:23.2	You remember Bill Parcells? He coached the Giants, the New York Giants and the Dallas Cowboys football. Bill Parcells. Legendary coach. Okay, here. Let me get, I think you coach somebody, okay, but you know Al Davis from the Raiders, right? Okay, so I don't know if there's-Jones, coach. Jerry Jones, Cowboys. Yeah, so there was a legendary coach. I think it was Bill Parcells, but he went to Al Davis at the time, Raiders.
0:26.7	And then he was just like, dude, we're having all these problems with, you know, injuries.
0:30.6	We're having all these, like, you know, problems with maybe just players in general, right?
0:33.6	And then Al Davis was on the phone with this guy.
0:40.6	It was just like, nobody cares, Bill, just coach. And that applies directly to business as well.
0:45.1	We can talk about all the problems we're having, whatever, but nobody cares at the end of day. Just go. Just do it. So if you're a high performer, high performing leader, if you're
0:49.3	working with someone, like you're working with the owner, you're working with the founder, like nobody
0:53.2	cares. Just figure it out.
0:55.0	Like, and I think back to the like, okay, you know, you having multiple businesses, but me working at that one startup back in a day. So, oh, CEO pulls me aside, hey, if you don't hit numbers in the next month, we're going to have to fire you. And I was like three weeks into the job, right? I was like 25 years old. That was an education startup, no?
1:10.4	Yeah.
1:10.6	Yeah.
1:10.7	And in that scenario, it's like, what I'm going to do, bitch about it?
1:13.0	I'm going to do cry about it.
1:14.0	Like, nobody cares. three weeks into the job, right? I was like 25 years old. That was an education startup, no? Yeah. And in that scenario, it's like, what am I going to do?
1:12.6	Bitch about it.
1:13.0	I'm going to do cry about it.
1:13.9	Like, nobody cares.
1:15.6	Just do the job.
1:17.5	And those are the people who get paid at the end of the day. I'm not saying I'm amazing or anything. And I've seen that time and time again in my career,
1:22.4	the people who figure it out and don't complain and just carry it,
1:26.0	those are the people that get everything that they want in their life.
1:28.4	They end up starting their own companies, all these things, right?
	...

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