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Just search new here. Welcome to the HBR Idea Cash from Harvard Business Review.

I'm Sarah Green.

I'm talking today with Harvard Business School Professor Dorothy Leonard,

author with Walter Swop and Gavin Barton,

of critical knowledge transfer, tools for managing your company's deep smarts.

Dorothy, thanks so much for talking with us today.

My pleasure.

So I know a few years ago, we talked a lot in HPR

about knowledge management and sort of knowing what your company knows

and holding on to that wisdom even through different rounds of retirements and layoffs and all

kinds of reorganizations.

But I have to confess lately we've been just talking a ton about big data

and analytics, and I'm just wondering, you know, in an era when so much of human knowledge

is sort of searchable or algorithmic in nature, why do organizations still need to know how to manage

knowledge on a kind of human to human level?

All right, well why don't we start with the title of the book?

...