Leandra Medine on building a new-world empire
UnStyled
Refinery29's UnStyled
4.8 • 527 Ratings
🗓️ 21 November 2016
⏱️ 20 minutes
🧾️ Download transcript
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| 0:00.0 | Welcome to Unstyled. I'm your host, Christine Barberick, co-founder and global editor-in-chief of Refinery 29. |
| 0:08.6 | Each week, I invite a notable person to come in and talk with us as we explore the funny, inspiring, |
| 0:14.4 | sometimes heartbreaking tales of life, work, and love, as told through the things that we wear. |
| 0:32.5 | Back in 2010, a 21-year-old New Yorker, Leandra Medine, noticed a shift happening among her and her friends. |
| 0:42.5 | Unlike their peers and the generations of women before her, they weren't getting dressed every day with the thought that they might capture a man's gaze, or would even want to. |
| 0:44.8 | In fact, it seemed the opposite was true. |
| 0:51.2 | Leandro and her friends were getting dressed for themselves, wearing things like acid wash harem pants and shoulder pads. |
| 0:55.5 | No matter that regular guys didn't get it, or even felt repulsed by it, |
| 0:58.5 | this is precisely when the term man-repeller was born, |
| 1:01.9 | and with it, a cultural phenomenon launched by Leandra that mixes up joy-inducing fashion, practical advice, |
| 1:06.0 | neo-feminist ideals, and plenty of armed parties. |
| 1:09.6 | Since her launch six years ago, millions of readers around the |
| 1:12.9 | globe have flocked to man-repeller's no apologies, zero fucks, philosophy on living life authentically. |
| 1:19.0 | And that's exactly what Leandra does too. Through her honesty, her personal convictions, |
| 1:24.4 | and fearless sartorial pursuits, Leandra has grown Man Repeller from a blog to a |
| 1:29.5 | millennial manifesto about the importance of expressing your true self, whether it be in ugly |
| 1:34.6 | overalls or on the brink of a major breakup. Now, Man Repeller is a full-fledged lifestyle media brand |
| 1:40.9 | with editors, designers, and strategists, bringing Leandra's original vision to life |
| 1:45.8 | on a global scale. |
| 1:47.6 | With a forthcoming shoe line in collaboration with MetaPorte and design partnerships with |
| 1:52.4 | Nina Ricci, Danny Joe, and Etra Cecil, Leandra continues to grow and expand. |
| 1:58.6 | But she's also remained candid, and it's precisely that candor, an honest, |
... |
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