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Squawk Pod

Leaders Playbook: Inside YouTube 2/4/26

Squawk Pod

CNBC

Investing, Business, News, Business News

4.2543 Ratings

🗓️ 4 February 2026

⏱️ 21 minutes

🧾️ Download transcript

Summary

CNBC Leaders Playbook features candid conversations with the world’s top CEOs and business leaders about how they think, decide, and lead, hosted by CNBC Senior Media & Tech Correspondent Julia Boorstin. In this episode, YouTube CEO Neal Mohan and Chief Business Officer Mary Ellen Coe discuss how they rewrote the rules to create the world’s largest video sharing platform, where 2 billion people a day search, watch, and create. Visit CNBC.com/LeadersPlaybook for more.

Transcript

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0:00.0

On this episode of Leader's Playbook, Inside YouTube, the video sharing platform drawing 2 billion people a day to search, watch, and create.

0:12.0

We really had no idea how successful it was going to be.

0:16.0

Meet the Leader behind the world's biggest stage.

0:19.0

I have 8 million subscribers on YouTube. We just crossed 5 million, which is really exciting. It's got to world's biggest stage. I have 8 million subscribers on YouTube.

0:21.6

We just crossed 5 million, which is really exciting.

0:23.6

It's got to be the best stage, the best technology, the best experience.

0:28.6

See how he's rewriting the rules.

0:30.6

To his credit, he spends a lot of time with creators.

0:33.6

He wants to be a part of what makes YouTube YouTube.

0:36.6

And how he's transforming the largest video empire in the world with subscriptions, live sports and technology.

0:44.3

AI is going to be transformational.

0:46.3

Go inside the high-stakes decisions with the team making it happen.

0:50.3

That was a bet on viewers. That was a risk.

0:52.3

And the moment when the company faced its biggest threat.

0:56.0

This was an existential crisis.

0:58.0

Leaders Playbook YouTube starts now.

1:01.0

I'm meeting YouTube CEO Neil Mohan at the company's global headquarters in San Bruno, California.

1:07.0

After eight years as YouTube's chief product officer, he was named CEO in

1:11.3

2023. What do you think it is about your leadership style that has enabled you to drive

1:16.7

so much change at this company? There is a team, an enormous team of incredibly talented

1:21.3

people that work with me every day that have put YouTube in the position that it is today.

1:30.3

I like to say that we have to be really, really flexible in terms of thinking about what's happening in the market,

...

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