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Squawk Pod

Leaders Playbook: Inside General Motors 2/4/26

Squawk Pod

CNBC

Investing, Business, News, Business News

4.2543 Ratings

🗓️ 4 February 2026

⏱️ 21 minutes

🧾️ Download transcript

Summary

CNBC Leaders Playbook features candid conversations with the world’s top CEOs and business leaders about how they think, decide, and lead, hosted by CNBC Senior Media & Tech Correspondent Julia Boorstin. In this episode, General Motors CEO Mary Barra and Senior VP of Manufacturing and Product Engineering Josh Tavel discuss how they run the best-selling automaker in the U.S., and their plans to drive the more than 115-year-old company into the future. Visit CNBC.com/LeadersPlaybook for more.

Transcript

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0:00.0

On this episode of Leader's Playbook, Inside General Motors, the best-selling automaker in the U.S., manufacturing iconic brands including Chevrolet, GMC, Cadillac, and Buick.

0:13.2

It couldn't be more proud of the product portfolio.

0:15.5

Meet the leader, driving the more than 115-year-old company into its high-tech future.

0:21.6

My goal is to make sure General Motors is here another hundred years from now.

0:25.6

Her plan to build a future-ready company by embracing accelerating technology.

0:30.6

We recognize that we needed much more software talent, so we went to Silicon Valley.

0:35.6

The strategies that helped this leader power through crises.

0:39.7

Our superpower is agility.

0:41.6

And strengthen the company's culture.

0:44.1

When's the best time to solve a problem?

0:45.4

The minute you know you have one.

0:47.0

Plus, the CEO's remarkable journey to the C-suite.

0:50.6

Never in a million years that I think I would rise to the CEO role.

0:54.3

Leaders' playbook, General Motors, starts now.

0:58.3

I'm meeting General Motors chair and CEO Mary Barra at a factory in Flint, Michigan,

1:03.8

one of 11 GM vehicle assembly plants in the U.S.

1:07.1

I'm here to discover the leadership strategies Barra deployed to make General Motors the top-selling automaker in the country.

1:14.8

I started in manufacturing, and so this is home for me.

1:18.4

Barra began her career at GM at just 18 years old when she was in college.

1:22.9

She worked in a factory that built Pontiacs.

1:25.6

I was literally measuring the gap between the hood and the fender and then the door.

1:30.8

And then you went off to Stanford Business School, right?

...

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