Leaders Playbook: Inside General Motors 2/4/26
Squawk Pod
CNBC
4.2 • 543 Ratings
🗓️ 4 February 2026
⏱️ 21 minutes
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| 0:00.0 | On this episode of Leader's Playbook, Inside General Motors, the best-selling automaker in the U.S., manufacturing iconic brands including Chevrolet, GMC, Cadillac, and Buick. |
| 0:13.2 | It couldn't be more proud of the product portfolio. |
| 0:15.5 | Meet the leader, driving the more than 115-year-old company into its high-tech future. |
| 0:21.6 | My goal is to make sure General Motors is here another hundred years from now. |
| 0:25.6 | Her plan to build a future-ready company by embracing accelerating technology. |
| 0:30.6 | We recognize that we needed much more software talent, so we went to Silicon Valley. |
| 0:35.6 | The strategies that helped this leader power through crises. |
| 0:39.7 | Our superpower is agility. |
| 0:41.6 | And strengthen the company's culture. |
| 0:44.1 | When's the best time to solve a problem? |
| 0:45.4 | The minute you know you have one. |
| 0:47.0 | Plus, the CEO's remarkable journey to the C-suite. |
| 0:50.6 | Never in a million years that I think I would rise to the CEO role. |
| 0:54.3 | Leaders' playbook, General Motors, starts now. |
| 0:58.3 | I'm meeting General Motors chair and CEO Mary Barra at a factory in Flint, Michigan, |
| 1:03.8 | one of 11 GM vehicle assembly plants in the U.S. |
| 1:07.1 | I'm here to discover the leadership strategies Barra deployed to make General Motors the top-selling automaker in the country. |
| 1:14.8 | I started in manufacturing, and so this is home for me. |
| 1:18.4 | Barra began her career at GM at just 18 years old when she was in college. |
| 1:22.9 | She worked in a factory that built Pontiacs. |
| 1:25.6 | I was literally measuring the gap between the hood and the fender and then the door. |
| 1:30.8 | And then you went off to Stanford Business School, right? |
... |
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