That can really make you look like a rock star or like an amateur.

Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid

traffic to grow your business on autopilot.

You'll also hear what's working and not working right now from the top minds in online

marketing so you can get

more leads in sales every day without having to empty your wallet in the process. Let's jump

in today's episode. Hey, hey, what is up everybody? Rick Mulready here and welcome back to another

episode of the Art of Pay Traffic podcast. This is actually

episode number 20. Great to have you here. Thank you so much for listening. And on today's show,

Jim Belosick, who is the CEO of Shortstack, joins me to talk about lead magnets. Yeah, we're totally

going to geek out about lead magnets today. Specifically, what's working well right now

when it comes to lead magnets, whether you're an online business owner or you have a local

brick and mortar business. Now, I just want to be straight up with you just to let you know.

Shortstack is also the sponsor of today's episode. If you've been listening for a while,

you know that they've been sponsoring the show

since we got started here.

And I'm really excited to welcome Jim, who is the CEO of Shortstack onto the show today.

If you're not familiar with what Shortstack is, definitely recommend that you check them out.

They are a self-service software tool that allows you to build mobile-friendly, highly converting campaigns

and landing pages for all of your online marketing efforts. Now, this is whether you're a complete

beginner to creating campaigns and landing pages or if you know CSS and things like HTML, you're

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