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Entrepreneurs on Fire

Lead Like You Mean It: Speaking Truth and Leading with Heart in a World That Wears Masks with Melissa Dawn

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.84.1K Ratings

🗓️ 18 November 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

Melissa Dawn is a Master Certified Coach, bestselling author, and founder of CEO of Your Life. She guides retreats and executive leaders with this message: Lead with heart, not just strategy.

Top 3 Value Bombs

1. Authentic leadership starts with self-awareness. Removing the masks we wear—like the 'coaching mask" or the' professional mask"—frees us to lead with impact and integrity.

2. Heart-centered leadership is a strategic advantage. Being transparent, vulnerable, and real drives performance, trust, and long-term retention.

3. Speaking with clarity and care builds connection. In today's purpose-driven workforce, treating people as people—not tasks—creates loyalty and momentum.

Learn more about Melissa's coaching, retreats, and tools for heart-centered leadership - CEO of Your Life

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Shopify - If you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your 1 dollar-per-month trial and start selling today at Shopify.com/onfire.

Transcript

Click on a timestamp to play from that location

0:00.0

Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by

0:08.0

a high level, the all-on-one sales and marketing platform. Today we'll be breaking down,

0:12.2

lead like you mean it, speaking truth and leading with heart in a world that wears masks.

0:17.6

To drop these value bombs, I brought to Melissa Dawn into EO Fire Studios.

0:20.7

Melissa is a master-certified coach, bestselling author, and founder of CEO of Your Life.

0:25.8

She guides retreats and executive leaders with this message.

0:28.8

Lead with heart, not just strategy.

0:31.7

And today, Foundation, we'll talk about the moment Melissa realized that she was wearing a mask.

0:35.6

We'll talk about the turning point.

0:37.3

We'll talk about heart- point. We'll talk about

0:37.8

heart-centered leadership, speaking with clarity and care and, oh, so much more. And the big

0:43.3

take of response to today's episode goes to Melissa and our sponsors. Did you know Shopify is the

0:49.6

commerce platform behind 10% of all e-commerce in the U.S.? If you want to see less carts being abandoned, it's time for you to head over to Shopify.

0:59.2

Send up for your $1 per month trial and start selling today at Shopify.com slash on fire.

1:06.9

Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and

1:12.5

agencies, build funnels, automate follow-ups, manage clients, and even white label your

1:17.6

own software, say hello to our featured partner High Level and visit high level.com to start

1:26.7

your free trial today.

1:30.1

Melissa, say what's up to Fire Nation and share something that you believe about becoming

1:35.4

successful that most people disagree with.

1:38.5

I don't know if most people disagree with it, but a lot of people don't realize that

1:41.7

becoming successful is really about working on

...

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