Lead Generation Strategies That Actually Work: Michael Falato on Ethical Outreach Automation

Your Brand Amplified

Bleav + Anika Jackson

Sales, Marketing Trends, Public Relations, Management, Communications, Entrepreneur, Ai, Business Trends, Social Media, Artificial Intelligence, Sales Strategy, Women-owned, Entrepreneurship, Marketing, Business, Branding, Small Business, Podcast

5.0 • 132 Ratings

🗓️ 29 April 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a landscape crowded with noise, automation tools, and undertrained sales reps, Michael Falato stands out by advocating for a thoughtful, hybrid approach to lead generation. His method blends the efficiency of automation with the nuance of human engagement—an approach designed not just to fill the funnel, but to fill it with the right prospects. Falato’s philosophy rests on a deceptively simple idea: technology should be a tool that amplifies expertise, not a substitute for it.

Transcript

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0:00.0	and never leave a meeting without having like a week, would you like to talk in the next two weeks?
0:04.9	Like, oh, I'll book a time with you.
0:06.8	Well, let's just, I'm on here now.
0:09.0	Let's get our calendars.
0:10.2	Let's just put a 15 minutes in.
0:11.6	We can change it.
0:13.1	It's all how you say it, but don't let someone off a call without having a next step, a concrete next step.
0:19.5	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:25.1	unravel the intricacies of thriving businesses.
0:28.0	I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,
0:33.2	and secrets that have propelled entrepreneurs and business leaders to success.
0:41.1	I am thrilled to have Michael Falado a full throttle Falado leads.
0:46.4	There you go.
0:46.8	So Michael and I are doing a very special event together in April where we're going to bring
0:54.0	both of our expertise together
0:55.6	to offer a session. So I will put information about that in the show notes. Of course, we'll be
1:01.3	sharing it out over LinkedIn and everywhere else too. So I'm really thrilled, Michael, that you're
1:05.5	able to join me today to talk about everything that you do. And I want to start with you, our veteran, thank you for your
1:13.2	service. When I was looking at your very robust LinkedIn profile, every single role has been
1:21.6	sales, account management, revenue, right, new business. So you have this breadth of experience that I don't think a lot of
1:29.8	people bring to what you're doing today. Yeah, I mean, there's a lot of lead gen SDR companies that
1:37.0	hire a bunch of kids out of the U.S. or another country. That's the first job. So that's where
	...

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