my own personal mantra of how I approach life. And that is, I want my life to feel very fancy.

When I say that, not necessarily like, you know, I don't need to be a billionaire. Actually,

I don't desire to be a billionaire, although I've created billion and trillion dollar products.

But what I do desire is a life that really reflects what I enjoy and pleasure.

So that's the fancy part.

And the lazy part is about like, I want to be able to stack my success in a smarter way.

I'm very strategic.

So I'm like, people work way too hard to have the life they want.

And I'm like, what if?

So everything I look at is like, how can I make that fancy lazy?

How can I get it like the big success, the fancy part?

And then do it in a way that to other people looks easy, but it was worth doing.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

Jen Kim is known as a top brand strategist from Forbes and from many, many other places that have given her accolades.

And Jen, I have to say this is absolutely true.

As you know, your team sent me a copy of your book, Unicorn Team, with a nice little note from you.

I reached out to you on LinkedIn to thank you.

And that was the start of this relationship

and having you on the podcast. And that was one of the most, it's not unique necessarily,

but it kind of is because most people don't send books to people that they haven't met already.

...