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Ladies and gentlemen, I think I've talked to you in this program before about the moment I had when I was working in the advertising business as a callow young kid and was a very

prominent respectable advertising agency and I had a job as a copywriter for a among others a beer

company and I said to my supervisor at the time this is great I'm very

enthusiastic about this but I have to ask you what do I need to know I have never

drunk beer and he said looked at me and he said you don't have to know anything

it tastes like horse piss.

In that regard, we'll call it untruth in advertising.

If you attach a GPS tracker to a widely recyclable plastic Starbucks cup and drop it in a recycling bin in the store.

You might expect it to end up in a recycling plant.

The Environmental Watchdog Organization Beyond Plastic says that's not the case.

It's according to the Guardian.

Starbucks announced their plastic cups were now considered widely recyclable earlier this year. They touted the achievement as a big milestone

with huge impact. I said huge in response to researchers and volunteers with Beyond Plastics

conducted an investigation between January and March this year to see whether the plastic Starbucks to go cups for cold drinks were actually

being recycled.

Quote, I used Bluetooth-enabled trackers, said the leader of the study, and I glued them

into the cups, asking, oh, sorry, using gorilla glue and drop them into the actual custom labeled recycling bins in the Starbucks stores, and then you can follow them on your phone, unquote.

The leader of the research and a group of volunteers tracked 53 polypropylene plastic cups starting in recycling bins in Starbucks locations across nine states

and the nation's capital each recycling bin at size clearly indicating these specific cups

could be recycled the results not one cup ended up at a recycling facility.

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