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Marketing School - Digital Marketing and Online Marketing Tips

Lavish Business Costs that Are Actually Worth It | Ep. #584

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 7 March 2018

⏱️ 9 minutes

🧾️ Download transcript

Summary

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  Lavish Business Costs that Are Actually Worth It [00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people. [01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with. [02:35] Attend and speak at conferences. [02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with. [03:20] Even though they are expensive, it’s worth the splurge for the networking. [03:34] Spend a lot of money on your team. [03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.” [03:58] Gifts, bonuses, and perks like free lunch keep team morale up. [04:32] When you invest in your team, they will stick out the hard times. [05:15] Think about what your core values are and figure out how to help your team better their skills. [05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived. [06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved. [07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide. [07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out. [08:05] That’s it for today! [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.8

I'm Eric Sue.

0:56.8

And I'm Neil Patel.

0:58.0

And today we are going to talk about lavish business costs that are actually worth it. So I'll kick this one off. We've talked about this

1:04.4

one in the past and if you haven't checked out that episode, Neil and I talk about the benefits of

1:09.1

masterminds and in some cases they cost more than $25,000 a year.

1:13.6

So starting with masterminds, this is just kind of a review.

1:17.3

We think those are worth it at the end of the day

1:19.5

because you end up paying a lot of money,

1:21.2

but what happens is the people that you end up

1:23.4

meet end up being really high caliber and you start to build deeper

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