Welcome back to the podcast. My name is Matt Diavella and you're listening to The Ground Up Show.

Today I'm sitting down to chat with a very creative YouTuber, lifestyle blogger, and artist.

Her name is Eileen Shoe and online. She goes by the name Lavender. We discuss minimalism and how it

might apply to your life, how she got into it,

and really break down the benefits of minimalism. We talk about building a brand and business

outside of YouTube, how to make a sustainable living and income online, and how to organize

your weeks to be more productive. Lots and lots of actionable steps

to help you on your journey. Like I mentioned last week, I am in the middle of creating a course.

It's about habit change. It's going to be a three-week course, really diving deep and breaking

down what it takes to build successful habits.

The plan is that you will take this course with a habit in mind that you want to stick with,

and the course will help guide you along that process.

So if you want to find out about when that course is available,

just go to matdiavella.com slash newsletter.

That's Matt Diavella.com slash newsletter. If you're already signed up for the newsletter,

you will get an update for when that becomes available. Enjoy this week's podcast. Our pads kind of crossed a little bit a couple years ago when I reached out to

you to use a clip in

minimalism. I know. And you were super generous to let us use that. So it's really cool to kind of come

full circle and have you on the podcast here to chat a little bit about your journey. Yeah.

So you've been into minimalism for a while. Like when did you first hear about it? When did you

first start taking interest in minimalism and simple living. Like when did you first hear about it? When did you first start

taking interest in minimalism and simple living? Probably around 2014. So that was, the first place

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