This is The Playbook.

This is Dave Meltzer with Entrepreneurs The Playbook.

I am so excited one of my favorite companies and now an executive, Lauren Weinberg, the

Chief Marketing Officer of Square has joined us to help us with her playbook to success.

Welcome to The Playbook, Lauren.

Thank you so much for having me.

It's so great to have you because I was just saying beforehand, I don't, you know, a lot

of people see Square.

The brand is an extremely strong brand.

It's amplified everywhere I go, but I'm not sure that as business people, they truly understand

the extraordinary capabilities and empowerment that Square has played in a critical role.

I consider it the most critical role in business, which I coach a lot of people, Lauren, because

I'm known for making a lot of mistakes and learning from them.

So people like to ask me for advice, not because I'm smart because I've actually made

a huge amount of mistakes.

But they'll ask me, what's the number one piece of advice, you know, for having a small

business or starting a business and I'll say staying in business, meaning making sure

each day and I have multiple businesses now that you stay in business and I will tell

you when they ask me, well, how do I do that?

I said, well, you need good partners like Square that can keep you in business.

And on so many different levels, Square helps people not only start a business, but most

importantly, more critically, it's easy to start a business, but keep us in business.

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