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Lauren Caris Cohan: Reformation Chief Creative Officer and Filmmaker

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 25 November 2024

⏱️ 44 minutes

🧾️ Download transcript

Summary

Lauren Caris Cohan is a filmmaker and the chief creative officer of the chic and sustainable womenswear brand Reformation. Lauren got her start as a styling assistant at Free People in Philadelphia in the late 2000s, eventually working her way up to the title of artistic director. While looking to pursue a newfound interest in screenwriting, she was given carte blanche to create a series of narrative short films for the brand. In 2017, she left the company to look for new opportunities to explore filmmaking. She consistently worked on her projects, creating short films, writing scripts, and co-founding a creative services agency called Lolly Would. In 2017, she co-founded the industry-disrupting lingerie brand Cuup, again bringing her distinctive creative flair to craft the storytelling around the start-up. In 2020, she was brought in by Reformation to consult on projects, and in 2022, she was appointed the role of chief creative officer. In her time as CCO, she’s guided Reformation through some truly amazing collaborations—from the New York City Ballet to Monica Lewinsky.

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Transcript

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0:00.0

Thank you to Paige for sponsoring today's episode.

0:03.9

Season after season, Paige creates men's and women's collections that are the perfect mix of pieces you can live in and will keep forever.

0:12.4

They start with denim, the foundation of your wardrobe, and then design pieces that pair back to complete your perfect outfit.

0:21.2

Paige's denim is unparalleled.

0:23.4

Every style is comfortable, flattering, and timeless.

0:27.7

This same level of quality extends to their lifestyle, shoe, and sunglasses collections

0:33.1

through the finest materials, attention to detail, and expert construction.

0:39.5

Head to page.com to check out their new arrivals.

0:50.2

Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens

1:12.6

when they embark on their second life? Today on the show, I'm speaking with writer, director,

1:19.5

and chief creative officer of Reformation, Lauren Carras Cohen. What I admire about Lauren is that

1:27.4

she has this incredible creative instinct

1:30.0

that she's used in so many different arenas, and she's done that while also pursuing her own

1:36.0

personal projects, often to great acclaim. Lauren started out at free people in the late

1:42.4

2000s, eventually rising to artistic director.

1:46.5

While there, she art directed a video series called FP Presents and became enthralled by the world of filmmaking.

1:55.0

So, while still working at Free People, she began working with different writers and directors and writing her own scripts.

2:02.2

She described it as her own version of film school. After she left free people in 2017,

2:08.4

she could have just kept going down that path, but in typical lore in fashion, she defies any one category.

2:16.2

She went on to co-found the industry-disrupting lingerie brand Cup, and, in 2022,

2:22.7

became Reformation's chief creative officer, where she now guides all aspects of the brand's

2:28.7

creative identity. I don't know if you've noticed, but in the last few years, Reformation has really taken on some

...

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