4.4 • 1.6K Ratings
🗓️ 19 October 2023
⏱️ 10 minutes
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0:00.0 | Hello, this is Reena Stanton Sharma and you're listening to the witness history podcast |
0:10.3 | from the BBC World Service. I'm going to tell you all about Lagos Fashion Week and we're |
0:15.8 | heading to the city in 2011 where models, stylists and fashionistas are gathered for the |
0:22.4 | event's debut. It would put Nigerian style on the global map. |
0:29.9 | Walking in in that moment I just felt wow you know this is possible. There's nothing as extra |
0:37.7 | ordinary as seen an idea go from notebook to light. Amoyemi Akureli is a founder of Lagos Fashion Week. |
0:47.1 | I spoke to her in Selfridges London the luxury department store or a fashion pop-up by African |
0:53.3 | designers was held earlier this year in collaboration with her event. Amoyemi told me about the |
1:00.4 | moment she walked into Echo Hotel in the heart of Lagos' Victoria Island on the 26th of October |
1:07.5 | 2011 witnessing her dream come to life. There's lighting, there's music, there are people talking |
1:14.5 | walking past you. There's a frenzy of activity makeup is getting done. Her style is at the same |
1:20.4 | time our first backstage it was a frenzy of activity to put it mildly but I was happy that it was |
1:27.9 | happening. I mean we barely had a backstage in a minute of all the calm within the storm you could |
1:32.5 | also see beauty right? You can see people you can see people who are committed to their craft you |
1:39.6 | can see people giving their best people who would butt into the vision. To the sounds of drums |
1:46.5 | models walk the cut walk of Lagos Fashion Week. African designers are showcasing their best work |
1:53.2 | as international ones descend on the city looking for talent and inspiration at a time when Afrobeat |
1:59.7 | and African fashion seem to be taking the world by storm. That BBC report was from 2018. |
2:06.2 | Oma Yemmi's flair for fashion flourished from an early age but she studied law before pursuing |
2:12.4 | her passion. If you've spent so much of your life focusing on a particular career and then you |
2:17.0 | wake up one day and realize you're not enjoying it so it was really glaring that there was something |
2:22.1 | amiss right? Imagine going to law school and having degrees and starting work as a fashion |
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