Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 9 September 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

What 6 Top Course Creators Would Do If They Were Launching Today What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond. Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience. Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty. 2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market. 3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results. RESOURCES MENTIONED IN THIS EPISODE: Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp to sign up today! If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll to join now! More from Stu McLaren More from Jenna Kutcher More from Cathy Heller More from Pete Vargas More from Susie Moore More from Hadar Shemesh MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there. Welcome to the Amy Porterfield Show.
0:11.0	What is working now are simple and clean offers that solve a specific pain point quickly.
0:20.0	No fluff, no overwhelm. I'm not talking about like a 50 module
0:25.7	course. I am talking about clarity and a path forward. There's a question I get asked all the time.
0:36.2	And whenever I get asked the same question over and over,
0:39.3	I take it as a sign. I feel like we need to unpack this one. So what is the question? Do you think
0:45.0	you can guess it? Here it is. If I were starting from scratch, what would I do differently when
0:50.0	creating and launching a digital course today? So this question comes up again and again.
0:55.5	And I think I could have jumped on the mic solo and shared what's working right now and what I
1:00.5	do differently today if I were starting over because things are different. But instead I thought,
1:05.3	why not bring in the people I trust most to unpack this with me? the ones that I would literally call today if I needed
1:12.6	to brainstorm a course idea or gut check a big decision for a launch. So I did what I always do when I
1:18.4	want to mix up inspiration and knowledge and just straight up truth. And I called in my smartest,
1:23.5	most unfiltered entrepreneurial friends. And I asked them just one question. If you were starting
1:29.3	over today, what would you do to create and launch a course that actually sells? This episode is
1:34.7	actually just a snapshot of a live event I recently did. It was called Launch Diaries, Real Insights
1:39.8	from Leading Voices on Course Creation and Launching in 2025. Now, I'm not going to share it all since
1:45.8	you had to be there to get the full effect, but if you missed it, I thought I would share just some of
1:51.4	the highlights. So think of it like you're just going to pull up a chair to a private mastermind
1:56.6	with my inner circle. How cool is that? And you can learn what they would do differently in 2025.
2:03.1	So grab your notebook, you're going to want to take notes, and let's see what is actually
2:08.2	working. Like, let me give you the playbook for what is working in 2025 with digital courses.
	...

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