I Wasted $20,000 (Here’s the Lesson I Still Use Today)
The Amy Porterfield Show
Amy Porterfield
4.9 • 5K Ratings
🗓️ 16 September 2025
⏱️ 25 minutes
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| 0:00.0 | Hey there. Welcome to the Amy Porterfield Show. |
| 0:11.3 | You have to do things scared. You don't avoid action just because you feel fear. You know this. |
| 0:17.5 | You get into action alongside the fear. You dance with it. One of the best ways I've |
| 0:22.0 | ever heard this described is that fear can have a whisper of a voice, but it does not get a vote in |
| 0:28.4 | your decisions. I once lost $20,000 like that in my business. Here's what happened. I was approached by a contractor who |
| 0:40.3 | promised the moon to me around surveying my audience for a six-month period of time and doing |
| 0:47.0 | tons of analytics on the back end. Now, this was many, many, many years ago, way before AI, |
| 0:52.4 | for the record. And it was really before we started |
| 0:56.2 | talking about surveying and understanding our audience in my business. So this contractor came |
| 1:01.4 | along and promised that they could just find out everything about my audience, help me shape my |
| 1:06.5 | messaging, and just really boost my sales. And at the time, I was very naive. I didn't really know |
| 1:13.3 | what I was doing, but I had started to make money in my business. So I gave this person $20,000. |
| 1:18.5 | They were going to work with us for six months. They never produced a thing. Zero zilch. Essentially, |
| 1:26.0 | they fell off the earth. I don't know where they are today. And so I rushed into |
| 1:31.6 | this decision and I felt like I couldn't do it alone or I couldn't figure it out. It was the |
| 1:36.8 | insecurity. And this person was telling me they're the best of the best and they can do it. So I said |
| 1:42.3 | yes. And I lost $20,000. And that's a lot of |
| 1:45.8 | money for me today. But back then when I was making a whole lot less, that was a lot, a lot of money. |
| 1:51.8 | And I beat myself up over it for months, months. I just couldn't let it go. And there have been |
| 1:58.4 | other situations like this. Like I have a long list of times that I |
| 2:02.3 | felt like I've wasted so much time and money on things in my business. However, I really do believe |
| 2:09.9 | now that I could look at it from the outside where I'm in a different place now, I get it. I was |
... |
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