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Under the Influence with Terry O'Reilly

Last Chance Tourism

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8614 Ratings

🗓️ 18 January 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, we take a look at Last Chance Tourism.


Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


Namely, they are vanishing.


From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


So people are rushing to these locations, afraid they might miss their last chance to see them.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

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0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk, and by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:41.2

This is an apostrophe podcast production.

0:50.6

We're going to show you our big new studio baker.

0:51.9

Sir, Chuck! Come, me! New Sudabaker. Start the car!

1:00.5

From me, that's a spicy meatboard.

1:02.1

What love doesn't conquer.

1:04.2

Alka-Seltzer will.

1:05.2

What a relief! You're under the influence with Terry O'Reilly.

1:23.3

Many years ago, I worked on a commercial with actor Alan Arkin.

1:28.5

I mentioned that his film The In-Laws was one of my favorite comedies of all time.

1:33.9

I mentioned I had read that it was also one of Marlon Brando's favorite comedies of all time.

1:39.3

Arkin said, that's true.

1:41.9

He told me he had dinner at Brando's house one evening,

1:45.6

where Brando went on and on about how much he loved the in-laws,

1:49.1

but Arkin said he detected no sense of humor in Brando whatsoever.

1:54.9

Now that's funny.

...

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