Lars Dabney: Creating a Conscious Company
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 7 April 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
I grew up moving around a great deal, but mostly in Perth, Western Australia. I speak five languages, mostly from all that moving around, and love talking about linguistics (unfortunately few others do). Went to college and law school in New York City, where I started working as a journalist while in law school, then went to Afghanistan as a war correspondent before starting work with the state department as an anti-human trafficking attorney. Spent five years in that field before starting Lightning Fruit, because I believed I couldn't change the world the way I wanted to without the power & influence that running my own business could give me. Lightning Fruit is a mission-driven agency because that's who I am, but it's a for-profit business because I believe social change requires being part of the economic system, and because I want to use that profit for even bigger things. Outside of work, I love reading sci-fi/fantasy, rock climbing (especially trad), snowboarding (especially backcountry), generally being in the wilderness, and me & my partner's extremely cute mutt Seneca.
https://lightningfruit.com
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. Welcome to another edition of your brand Amplified. |
| 0:15.5 | I'm Anika Jackson and I am really excited to be here with Lars Dabney. |
| 0:19.6 | Hi Lars, how are you? |
| 0:21.2 | I'm good. |
| 0:21.8 | How you doing, Anika? I am great. So before we get into your business, your background is so varied and interesting. I'd love for you to talk about, you know, you, where you grew up, all of your |
| 0:36.4 | languages, all of the different things that led you to where you are right now. |
| 0:41.3 | Yeah, that's a lot, like that's like a condensed version. Yeah, yeah, for sure. Yeah, so I you know short version I grew up kind of all over the place. My dad's work moved our family around about every two years. |
| 0:57.2 | And I think that led to just trying a lot of different things. You know, every time we move somewhere |
| 1:04.2 | I'd be like, oh, I'm going to join this new club or try this new activity or whatever it may be. |
| 1:09.9 | I also went to a lot of schools that like to, you know, talk about the Renaissance man. |
| 1:15.2 | I went to I went to an old boy school in a couple of occasions and you know, we're going to raise your |
| 1:20.0 | boys to be a Renaissance man and I think like, know the almost nobody takes that seriously but I guess I did because I was just like very well I shall do everything so |
| 1:32.0 | so yeah I you know between the moving around, I was able to experience a lot of different |
| 1:36.4 | cultures and sort of mentality about things. |
| 1:38.8 | That was also where the languages started. |
| 1:41.9 | I speak five languages, Mandarin, German, French, Spanish, and English. |
| 1:50.0 | And I just got really, I really like learning them. They're fun. And it's definitely you know it gets easier as you learn more of them right like each new language Spanish was astonishingly quick. That was that was the one I picked up most recently. |
| 2:06.4 | Also helped that I was immersing at the time I was living in Argentina. |
| 2:09.5 | Oh yeah, I and then you know, I kind of got to college. I had gotten really into politics was like cool I want to do like international politics as I think many |
| 2:27.4 | Freshman undergrad's often think and |
| 2:30.3 | right-eyed full of ideas-Sai that's cool and then you take a polysty course and you're like wow this is dry toast. |
... |
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