when you did your last full year, when you did it in 2019, 2.9 million revenue. Do you remember

total expenses that year? It was quite a bit, maybe like 2.2, something like that.

You are listening to conversations with Nathan Latka, where I sit down and interview the top

SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to gitlatka.com.

We've published thousands of these interviews, and if you want to sort through them

quickly by revenue or churn, cack, valuation, or other metrics, the easiest way to do

that is to go to getlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getllatka.com and use our filtering tool. It's like a big Excel sheet for all of these

podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Alex.

Usually I read off a thing and I go, okay, what bio did they give me? But I can just speak from

the heart with Alex, man. This thing started like I met this guy's got to be over four years ago at this point. And I learned a couple things about Alex. Number one, a guy was an incredible SaaS conference

called SaaS Stock, which is coming up here shortly, October 17th and 19th in Dublin that you want

to check out, but never challenge this guy to any sort of beer drinking. He will not only drink

you off the stage, he will dance you off the stage, he will sing you off the stage. He will take us to the top. I'm ready, Nathan. I'm ready.

All right. So give us the quick background. Obviously, you've got the big event coming up here

in about three or four weeks, but how did, what year did you put on the first SaaS stock?

Yeah, it was 2016. September 2016 was the first SaaS stock. We pretty much worked on it

for a whole year, 12 months period. I had no prior conference experience. But having set up a

SaaS blog and podcast, the SaaS Revolution show, then done some local SaaS meetups and looking for that

entrepreneurial thing to do.

The community in the audience that I built back then was saying, like, why don't you do a

SaaS conference?

...