Lange & Sohne CEO Wilhelm Schmid's Take on the Watch Market and Luxury Timepiece Design
Masters in Business
Bloomberg
4.4 • 2.2K Ratings
🗓️ 28 November 2025
⏱️ 36 minutes
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Summary
Barry sits down with A. Lange & Sohne CEO Wilhelm Schmid at the Audrain Newport Concours & Motor Week for a special edition of Masters in Business. Barry and Wilhelm compare watch and car design. They also discuss A. Lange & Sohne's philosophy on watchmaking. In addition, they cover innovations in watch mechanics and watch collecting. A. Lange & Sohne makes watches by hand, and Wilhelm discusses the production process. He and Barry also discuss the release of the new Saxonia Thin Onyx.
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| 1:38.2 | I'm at the Audreine-Newport Concourse de Elegance, |
| 1:41.9 | and my conversation is with Wilhelm Schmidt. He is the |
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